1st Phorm is expanding its Level-1 lineup with Birthday Cake — a flavor fans have loved in bar form for years. With 24g of protein for just 120 calories, this new powder delivers dessert-style flavor without bloated macros, making it an easy, high-compliance option for daily protein intake.

Barebells is expanding again with Milk Drink — a high-protein, ultra-filtered skim milk beverage delivering 24g of protein for just 120 calories. Available in Berry, Chocolate, and Vanilla, the new Milk Drink sells for $39.99 per 12-pack with no variety options, marking another smart step in Barebells’ growing protein ecosystem.

Apollon Nutrition is closing out the year the only way they know how — with another bold No Whey Out flavor. The new Tiramisu drop blends classic dessert vibes with a no-nonsense protein formula built for real athletes. Using 100% pure whey protein concentrate (WPC80) and a cold-filtration process that preserves key biofractions, No Whey Out delivers 25g of protein at just 160 calories without the digestive drawbacks that gave whey concentrate a bad name. Launching December 24th in collaboration with Apollon Nutrition EU and IFBB Pro Wellness athlete Klaudia Vanessza Csuri, this Christmas release proves once again that quality, flavor, and transparency don’t have to be compromised.

Sparkling Ice is officially stepping into soda territory — and they’re doing it the only way that makes sense in 2025: zero sugar, naturally sourced colors and flavors, and caffeine built in. The brand just revealed three classic soda-inspired flavors — Root Beer, Cherry Cola, and Orange Cream — each packing 70mg of caffeine per can. This isn’t an energy drink trying to cosplay as soda, and it’s not a sugar-loaded throwback either. It’s a modern take on familiar flavors for people who still want taste, bubbles, and a functional boost without the crash. No release date yet, but if your local store already carries Sparkling Ice, this lineup is coming sooner than you think.

Gorilla Mind just dropped one of its most anticipated flavors ever — Red Gummy Fish — across its Energy Drink, Gorilla Mode Pre-Workout, and Gorilla Mode Nitric. First leaked on Reddit, then casually confirmed when Derek handed a can to Joe Rogan on his podcast, this launch fills the gap left by discontinued Swedish Fish collaborations earlier this year. Here’s a full Powerhouse Journal breakdown of all three formulas and why this release actually matters.

Barebells just dropped their 13th new flavor of 2025 — Peanut Butter & Jelly — and it’s exactly what you’d expect from the brand: a peanut butter base, sweet jelly center, crispy texture, and milk chocolate coating, all packed into a bar with 20g of protein and just 200 calories. With verified third-party testing and what’s been one of the biggest years in brand history, Barebells continues to prove that great taste and solid macros don’t have to be mutually exclusive.

Quest just brought back one of their most requested limited flavors — Cinnamon Brown Butter Protein Cookies — and this time, the upgrade actually makes sense.

The biggest difference? Real butter.
That single ingredient is what gives this cookie a more gourmet, bakery-style feel compared to most protein cookies on the market. Combined with warm cinnamon and brown butter notes, the result is a softer, richer cookie that feels less like “diet food” and more like an intentional dessert alternative.

With 15g of protein, just 1g of sugar, and 2g net carbs, this cookie stays macro-friendly while delivering a noticeably better texture and flavor experience — making it one of Quest’s smarter seasonal comebacks yet.

Ghost’s Welch’s Grape-Cran Energy isn’t just another flavor drop — it’s a lesson in brand strategy. From the early tease in BCAAs to the limited-edition rollout, this release shows exactly why Ghost continues to out-execute competitors in a crowded energy drink market.

Zero Sugar Oreos are launching in 2026, and the internet is already treating them like either a health breakthrough or a nutrition disaster. The truth sits somewhere in the middle. This article breaks down the ingredients, calories, and sweeteners behind Zero Sugar Oreos — and explains why sugar was never the real problem. Overconsumption and total calorie intake matter far more than whether a cookie contains sugar or sugar alcohols.

MuscleSport is dropping Dubai Chocolate Street Style Lean Whey on January 9th — and this isn’t just another trend chase. Inspired by the viral pistachio-chocolate-katafi desserts and street-style strawberry cups, this flavor leans into real inclusions and Lean Whey’s proven formula. With raffles happening every Friday in December and early access via SMS, this is one protein drop that might actually live up to the hype.

Cream of rice has quietly become one of the most reliable carbohydrate sources in performance nutrition — and Dragon Pharma is officially bringing their take to the table.

Designed to be gluten-free, vegan friendly, and easy on digestion, Dragon Pharma’s Creamy Rice Cereal delivers 25 grams of sugar-free carbohydrates per serving in five flavored options. That makes it an ideal choice for pre-workout energy, post-training recovery, or anyone who wants a fast, clean carb without the heaviness that comes with traditional grains.

What makes cream of rice so popular among athletes is its simplicity. It’s low in fiber, quick to prepare, and easy to customize, which allows athletes to hit carbohydrate targets without unnecessary digestive stress. Dragon Pharma leans into that formula while adding flavor and convenience — not extra sugars or filler ingredients.

With its December 18th release, Dragon Pharma’s Creamy Rice Cereal positions itself as a practical, performance-focused carb option for lifters, endurance athletes, and anyone serious about fueling their training.

Apollon Nutrition just did what no one else in the industry could pull off — they took Phenylethylamine, the feel-good molecule that normally disappears in 10 minutes, and turned it into a long-lasting, extended-release powerhouse. LA LA LAND delivers hours of elevated mood and clean energy by pairing 500mg of NeuroPhoria™ (the first extended-release PEA) with 300mg of caffeine. This isn’t just another stim formula — it’s a complete upgrade to how PEA works.

Pure Protein just dropped a soft baked bar that looks exactly like the Nutri-Grain bars we all grew up on — only now it packs 12g protein, 7g fiber, and a fraction of the sugar. It’s the latest addition to a rapidly growing wave of “proteinified” snacks taking over the shelves this year. And while I love seeing more people get more protein, I also wish we remembered that real food still matters. Still… if this helps someone make a better choice than the bars we inhaled as kids? I’ll take the win.

GHOST just unlocked one of the biggest wins in functional food history — an official collaboration with General Mills to create the real Lucky Charms Protein Cereal. Same macros as the original marshmallow cereal, now powered by authentic flavor, real branding, and a partnership that signals something much bigger for the future of high-protein foods. This isn’t just a cereal drop… it’s the start of a new era where legacy brands and the fitness world collide, opening the door to a lineup of iconic cereals reimagined for athletes and high-performers.

Apollon Nutrition just dropped Lionheart V2, a complete rebuild of their fighter-focused endurance pre — and they didn’t hold back. From a full 1,000mg of the new GPCgold™ Alpha GPC to a double hit of endurance fuels like 3g taurine, 3g tyrosine, and 2g NO3-T® nitrates, this formula is built for long-lasting power, focus, and oxygen efficiency. Add in a caffeine system designed for sustained output and performance ingredients like Senactiv and AstraGin, and you’ve got one of the most aggressive endurance pre workouts on the market. First flavor? A Yari Kaganovsky collab: Pineapple Passion Fruit Raspberry.

Core Nutritionals just dropped their Holiday Sugar Cookie PRO, and it’s one of the rare seasonal proteins that isn’t all hype and sprinkles. This is a true sustained-release blend — fast, medium, and slow-digesting proteins working together to keep amino acids elevated long after your shake. With added digestive enzymes, a creamy MCT base, and a flavor that actually tastes like a warm sugar cookie, this is the kind of holiday release you finish the entire tub of.

Ryse just released Noel Deyzel’s first Signature Loaded Protein flavor: Banana Pudding — chosen because Noel genuinely loves banana pudding and wanted a flavor that actually reflects him. Built on the Loaded Protein base with isolate + concentrate, MCT oil powder, and prebiotic fiber, this formula is made to support a thick, creamy, dessert-style profile. Dropping alongside Ryse’s Black Friday sale starting 11.20.

Apollon Nutrition is rewriting the dessert-protein game with their newest No Whey Out flavor: Carrot Cheesecake, developed in collaboration with New Jersey foodie creator @joshsfoodnstuff. No Whey Out uses 100% cold-processed WPC80 — giving you a rich, creamy, immune-supporting protein without the cheap concentrate side effects. After the Butter Cookie flavor blew us away, this carrot-cheesecake twist feels like the sleeper hit of the season.

Raw Nutrition brings the holiday energy back to the Bum Itholate line with the return of Froth-ted Hot Cocoa and the debut of Snickerdoodle. Both flavors use the clean, light whey isolate formula that delivers 25g of protein without heavy carbs or fats. A festive drop built for athletes who want holiday nostalgia without holiday macros.

MuscleSport is entering the hot cereal category with their new Gourmet Cream’d Rice line, launching in Protella and Cookie Butter Cheesecake. Each bag delivers 25 servings of easy-to-digest, whole-food carbs — perfect for pre-workout fueling. The official launch hits on Black Friday, with early access available starting November 21st.