Barebells Drops Peanut Butter & Jelly Protein Bar — Their 13th Protein Bar Flavor of 2025

At this point, Barebells isn’t experimenting — they’re taking over the protein bar world.

The brand just released Peanut Butter & Jelly, officially marking their 13th protein bar flavor launch this year, and it’s available now at The Vitamin Shoppe. For anyone who follows the protein bar space, that number alone says a lot. Barebells has had one of the most aggressive — and successful — years in the category, and this PB&J flavor fits perfectly into that momentum.

A Very Barebells Take on PB&J

If you’ve had Barebells before, you already know the formula — and this bar sticks to it.

Peanut Butter & Jelly features a peanut butter-forward base, a sweet jelly-style center, added crispy bits for texture, all wrapped in a milk chocolate coating. It’s familiar, nostalgic, and very intentional. This is clearly designed to feel like a real dessert first and a protein bar second — which has always been Barebells’ biggest advantage.

This isn’t a bar trying to convince you it tastes good.
It just… does.

The Macros Still Don’t Make Sense (In a Good Way)

For how indulgent this bar tastes, the nutrition panel is still hard to believe, per bar:

• 200 calories

• 20g protein

• 6g fat

• 21g carbs

• 2g fiber

That combination — real flavor, solid protein, and reasonable calories — is exactly why Barebells continues to dominate shelves while other “gourmet” protein bars quietly drift into candy-bar territory. Personally, I also LOVE how they aren’t just jamming excessive amounts of fiber into their bars.

Not Too Good to Be True — and That Matters

This is where Barebells separates itself from brands that rely purely on hype.

Earlier this year, Barebells passed third-party testing by ConsumerLab with flying colors, confirming label accuracy and protein content. That means what’s on the wrapper actually matches what you’re eating — a detail that matters more than ever in a category known for cutting corners.

Great taste is one thing. Verified quality is another.

One of Barebells’ Biggest Years Yet

This PB&J bar isn’t happening in isolation.

Barebells has had a massive year, launching 13 protein bar flavors and even expanding into protein sodas, further solidifying their position as one of the most recognizable and trusted names in functional snacking.

At this point, they’re not chasing trends — they’re setting the pace.

Powerhouse Journal Verdict

The Peanut Butter & Jelly bar is exactly what you’d expect from Barebells in 2025: familiar flavors executed well, macros that actually make sense, and quality that’s been independently verified.

It’s not a gimmick, and it’s not a one-off.
It’s another example of why Barebells continues to be one of the most popular protein bar brands on the market.