Pure Protein has added Choco Chip Sandwich to its AMMAZZE premium protein bar lineup, continuing the brand’s push toward more dessert-inspired options.

RedCon1 has announced Dr. Jolt, the third flavor in its Jolt energy drink lineup, following previous releases of Cola and Root Beer. How will this one stack up against the rest of the crew?

Lost & Found continues to expand its high-stim offering with the announcement of Lemon Lime, the brand’s second 300mg energy drink, following the recent release of Sour Gummy Bear.

Creatine is trending again, but this time it’s not about loading phases or new forms. It’s about delivery. Core Nutritionals’ Creatine Chews offer a more stable alternative to gummies while keeping the dose exactly where it should be. The format won’t change what creatine does — but it might change how consistently people actually take it.

Legendary Foods just blurred the line between comfort food and performance nutrition. Their new protein mac & cheese packs 47 grams of protein into a single microwaveable cup, with macros that look more like a shake than a pasta dish. It’s engineered, unconventional, and impossible to ignore — and it raises a bigger question: how far can high-protein food innovation really go?

Fitbutters is bringing back one of its most-requested seasonal flavors just in time for Valentine’s Day. Red Velvet Cheesecake returns January 26th at 10AM CST, built on dry-roasted cashews and almonds, infused with high-quality protein, and finished with real red velvet cookie pieces and white chocolate chips. A full Powerhouse Journal review will be posted this week once the product arrives.

VMI is expanding its Protolyte lineup with a new Strawbana flavor, combining strawberry and banana into a lean recovery protein made with real fruit pieces. Built on 100% whey protein isolate and supported by pharmaceutical-grade electrolytes and digestive enzymes, Protolyte is designed for athletes who want effective recovery without unnecessary fillers.

The Power Pro Bar has never tried to win the low-calorie macro game — and that’s exactly why it works. Made with real, whole-food ingredients like almond butter, honey, dates, coconut, and quality dairy protein, this bar is designed to feel like an actual treat, not a lab experiment. While some will nitpick the macros, the real value here is digestion, satisfaction, and ingredient integrity. If you want something sweet that doesn’t leave you feeling bloated, sluggish, or regretting your choice, the Power Pro Bar earns its place — especially as a dessert-style option, not a daily staple.

Diet is still the foundation of training success, but executing it consistently is where most people struggle. Core Nutritionals’ Core MRP was built to solve that exact problem. By combining whole-grain, low-glycemic carbohydrates, a strategically layered protein blend, whole-food–based vitamins and minerals, and digestive enzyme support, Core MRP delivers a true meal in powder form — not a glorified protein shake. With improved flavors and the same no-shortcuts formulation, Core MRP proves that convenience doesn’t have to come at the cost of quality or results.

Jocko Fuel just stepped into a new lane with their Warrior Kid Nutrition line, and it’s clearly built with intention—not hype. This drop includes ready-to-drink protein shakes and three functional gummy supplements designed for kids, but formulated in a way that actually makes parents stop and read the label. In an industry where “kids supplements” are usually sugar bombs with fairy-dust dosing, Jocko Fuel took a more disciplined approach: modest calories, functional ingredients, no caffeine, no stimulants, and a focus on fundamentals like protein, micronutrients, focus-supporting compounds, and sleep-friendly ingredients.

Magic Spoon quietly released a new protein pastry SKU at Target, offering strawberry, s’mores, and brown sugar cinnamon flavors. While not a replacement for whole-food protein sources, these pastries deliver higher protein and lower sugar than traditional toaster pastries, positioning them as a convenience-first upgrade rather than a performance staple.

Dragon Pharma has added a Cappuccino flavor to its WheyPhorm protein lineup, maintaining the brand’s dual-source whey approach. With 25 grams of protein, low carbs and fats, and a blend of whey concentrate and isolate, this release focuses on balanced performance nutrition rather than isolate-only extremes.

PRIME is no longer just an energy drink and hydration brand. With the launch of its new RTD canned protein shakes, the company is officially entering the high-protein functional beverage space. Each 11 oz can delivers 32 grams of complete protein, is lactose-free, and low in sugar — signaling a growing trend where energy drink brands expand into all-day performance nutrition.

Core Nutritionals’ Collagen Indulgence isn’t trying to replace whey — and that’s the point. By combining Types I & III hydrolyzed bovine collagen with functional MCTs, this formula focuses on connective tissue, skin health, digestion, and joint support. It’s a creamy, indulgent collagen creamer designed for daily use, not muscle protein synthesis — and when used correctly, it fills a role most athletes are actually missing.

Energy drink brands didn’t ease into 2026 — they came out swinging.

From new flavors and smarter caffeine dosing to smaller can sizes and nostalgia-driven launches, early 2026 is already revealing where the industry is headed. Major brands like Ghost, Monster, Phorm, Alani Nu, C4, Red Bull — and even leaked drops like 3D Spicy Mango — are signaling a clear shift: energy drinks are getting more intentional, more drinkable, and more lifestyle-friendly.

This article breaks down every confirmed release, what’s been leaked, and the trends behind them — so you know what’s worth paying attention to before it hits the shelves.

S’mores-flavored protein is easy to dismiss as marketing. Most brands lean on nostalgia and sweetness, then quietly cut corners on formulation. That’s not what’s happening here.

NutraBio’s S’mores Whey Protein Isolate pairs a dessert-inspired flavor with one of the most transparent whey isolate formulas on the market — no blends, no amino spiking, and no filler ingredients hiding behind buzzwords. It’s a reminder that flavor doesn’t have to come at the expense of quality, digestion, or performance.

When the formula is solid, the flavor becomes a bonus — not a distraction.

Most supplement labels aren’t technically lying — but they’re definitely not telling the whole truth. From proprietary blends to meaningless buzzwords, the supplement industry relies on confusion to sell products. This guide breaks down exactly how to read a supplement label, what actually matters, and how to spot marketing tactics before they cost you money.

After months of leaks and speculation, C4 has officially launched Mango Fuego as part of their Performance Energy lineup. Instead of playing it safe with another overly sweet flavor, C4 leaned into contrast — pairing ripe mango with a subtle chili-style heat on the finish. The result is an energy drink that feels intentional, not gimmicky. Sweet up front, warm on the back end, and still delivering the familiar C4 performance feel, Mango Fuego stands out in a category crowded with one-note flavors.

Crani-Yum is expanding its lineup with Cran-Grape, delivering the same no-compromise nootropic formula in a bold, tart, and refreshing new flavor. With clinically relevant doses of Alpha-GPC, Lion’s Mane, L-Theanine, and smooth caffeine, this is energy built for clarity, not chaos.

Transparent Labs has entered the functional food space with a Protein Pancake Mix designed for performance-focused athletes. With 20g of protein, 36g of carbs, and full third-party testing transparency, this launch brings real breakfast fuel to a brand known for clean labels and verified purity.