C4 Ultimate Energy x Godzilla: The Monster-Sized Collab That Just Shook the Energy Drink World
C4 just dropped another beast of a collab — C4 Ultimate Energy x Godzilla: Sour Blue Razzilla. Fueled by 300mg of caffeine and the Tri-Stim combo of TeaCrine® and Dynamine™, this one’s built for endurance, focus, and flavor that hits like a blue raspberry shockwave. Zero sugar, no crash — just monster-level energy.
SHARP COFFEE by Apollon Nutrition: Cognitive Warfare in a Cup
Apollon Nutrition doesn’t do mild. They don’t make coffee for comfort — they make it for combat.
Sharp Coffee is a high-stim, nootropic-fueled formula built for those who treat focus like competition.
With 350mg of caffeine, 3g of L-Tyrosine, and clinically dosed CDP Choline + Huperzine A, this is more than coffee — it’s cognitive warfare in a cup.
Wake up and dominate.
Barebells Unwraps their Peppermint Bark Protein Bar for the Holidays
Barebells is officially in the holiday spirit — and they’re bringing the flavor to match. The fan-favorite Peppermint Bark Protein Bar is back, and it’s already been spotted on shelves at Vitamin Shoppe.
This year’s bar blends white chocolate, peppermint candy pieces, and a creamy vanilla nougat center, topped with a peppermint drizzle that nails that nostalgic holiday flavor. With 20g of protein, no added sugar, and the signature Barebells candy-bar texture, it’s the perfect festive treat for anyone who refuses to let the holidays derail their goals.
Whether you’re hitting the slopes, traveling, or just want a guilt-free way to enjoy that peppermint bark craving — Barebells has your back this season.
RYSE Drops “The Basics” — Vanilla & Chocolate Protein
Ryse just dropped two new staples to their Loaded Protein lineup — The Basics: Vanilla and Chocolate. No collabs, no crazy flavors, just the essentials done right. Each serving packs 25g of whey protein (with isolate as the primary source), added prebiotic fiber for gut health, and MCTs to support metabolism and energy.
While the brand is known for its wild collabs and limited drops, this move proves Ryse is doubling down on quality and accessibility — giving the everyday lifter something reliable they can trust. These new flavors are smooth, clean, and perfect for daily use, whether you’re chasing performance or recovery.
BLOODY HELL V3 — Apollon Just Declared War on Weak Pump Caps
Apollon didn’t “update a label.” They doubled down on why people buy pump caps in the first place — nitrate-driven vascular expansion plus real blood-pressure modulation.
BLOODY HELL V3 combines Arginine Nitrate and Sodium Nitrate for the highest nitrate % in the category, then stacks it with a full 1016mg of VasoDrive-AP to reduce vascular resistance and deliver a pump you don’t need carbs, stims, or glycerol to feel.
This is a 20/40 format capsule product built for lifters who care about results, not marketing copy.
Panda Drops Limited Chocolate Peanut Butter Crumble Fuel — Dessert Built Into a Protein Shake
Panda Supplements has launched a limited “Chocolate Peanut Butter Crumble” flavor in their Fuel protein line, designed to recreate a peanut butter chocolate cup pie experience inside a shaker. Unlike standard chocolate PB proteins, this release includes real texture elements — pie crust cookie gems and peanut butter chips — to deliver a true dessert-style shake. Built on a multi-phase protein system with 30g protein, just 5g carbs, and 2g sugar per serving, this drop continues Panda’s strategy of leaning into high-enjoyment, limited-run flavors rather than utilitarian day-to-day proteins.
Quest Expands the Bake Shop Line with a Chocolate Frosted Donut — Sprinkles Included
Quest has announced a new Chocolate Frosted Donut with sprinkles as the latest addition to their Bake Shop line, reinforcing their position as a dominant player in the protein snack category. This launch follows the same formula that has kept Quest relevant: take a familiar dessert format, replicate its look and experience closely, and retrofit it with high-protein, low-sugar macros. Each donut delivers 14g of protein, 13g of fiber, and under 1g of sugar per serving. The only caveat — that fiber load may be aggressive for some people’s digestion. Otherwise, this is another example of Quest prioritizing recognizable food formats over experimental novelty, and it’s why their products continue to stick.
1st Phorm Adds Maple Butter Waffle to the Level-1 Lineup
1st Phorm has added a new flavor to its sustained-release Level-1 protein line: Maple Butter Waffle. Unlike dessert-style launches most brands lean on, this drop aligns with Level-1’s identity as a food-replacement style protein rather than a fast-digest post-workout shake. With its slow-release blend, low-temperature processing, and everyday usability, Level-1 is built for real-life repetition — and Maple Butter Waffle is a flavor built to live inside those daily habits, not just stand out on a label. Full review coming once we have it in hand.
Bum Expands the Soda Series — Cream Soda Joins the Lineup
Bum has added Cream Soda to their fast-growing soda-series of energy drinks — a line that has already proven itself with Root Beer, Cola, and Dr. Bum. Unlike most brands chasing tropical candy and novelty trends, Bum continues to build around familiar, memory-driven flavors people instantly recognize. Launching another true-to-label soda profile isn’t a gamble — it’s a signal that the first three weren’t just hype, they stuck. Cream Soda is the next piece in what looks like a deliberate attempt to own the “real soda energy” category entirely.
MORPHOGEN NUTRITION JUST WENT FULL HALLOWEEN ALPHAGEN & VOLUGEN — CARAMEL APPLE “RATED R” DROP
Morphogen Nutrition just dropped a Halloween-themed, limited edition Caramel Apple release of ALPHAGEN and VOLUGEN — and both tubs are fully dosed, not seasonal filler. ALPHAGEN delivers max-stim power for high-intensity days, while VOLUGEN provides a zero-caffeine performance stack for those who want pumps and precision without frying their nervous system. This is a numbered collector release — once it’s gone, it’s gone.
Core Nutritionals Just Raised the Bar on Vegan Protein
Core Nutritionals just did what most brands haven’t — made a vegan protein that doesn’t feel like a downgrade. Instead of the usual chalk-and-bloat experience, this one delivers a complete amino profile, added fermented BCAAs for recovery, digestive enzymes for comfort, and a texture that actually drinks smooth. If you’ve sworn off plant protein in the past, this is the first one in a while that deserves a second look.
Musclesport Brings Back a Fan Favorite: Huckleberry Cheesecake
Musclesport just brought back Huckleberry Cheesecake Lean Whey — a returning fan favorite from the brand that built the gourmet flavor movement. With a fat-loss support stack built into the formula and a flavor system nobody else can touch, this is more than a protein — it’s a category flex.
MyQ: The Smart Supplement Brand Actually Doing It Right
MyQ is redefining what “brain fuel” actually means. Instead of cheap caffeine and filler buzzwords, they’ve built two products — Brain Food Capsules and Electrolytes — designed to support long-term brain health, focus, and hydration. With methylated vitamins, coffee fruit extract for BDNF support, and a formula that tastes like a tart glass of orange juice (without the vitamin aftertaste), this one actually delivers. My only gripe? I wish the electrolytes had a touch more sodium — but for everyday focus and clean hydration, MyQ nailed it.
Legion Is on Fire: Sour Peach Creatine Gummies Join a Massive Year of Innovation
Legion just dropped a new Sour Peach flavor of their Creatine Gummies — a naturally sweetened, clinically dosed, Labdoor-certified product that proves Legion is owning 2025. Clean ingredients, proven performance, and now a delivery system you’ll actually look forward to taking.
Barebells Just Made the Next Big Move in Functional Drinks: Protein Soda
Barebells is taking the functional drink game to the next level with Protein Soda — a fizzy, zero-sugar drink packing 10g of protein and 200mg of caffeine in flavors like Wild Strawberry, Pineapple Sunrise, and Sweet Cherry. It’s not the endgame yet, but it’s a clear sign of where performance drinks are heading next.
Power Crunch Chocolate Strawberry: Dessert Energy with a Purpose
Power Crunch just dropped a new Chocolate Strawberry flavor — and it might be their best yet. With 13g of protein, no sugar alcohols, and the same crunchy wafer texture that made them famous, this one nails that dessert-meets-fuel balance perfectly.
Pop-Tarts Protein: The Sweetest Scam of 2025
Pop-Tarts just launched Pop-Tarts Protein — and the internet’s losing its mind. But before you start celebrating, here’s the truth: 31 grams of sugar, 10 grams of low-quality protein, and a whole lot of marketing. This isn’t innovation — it’s manipulation. In this Powerhouse Journal breakdown, we dig into how Big Food is hijacking the protein trend and what smarter choices actually look like.
MISFIT Energy’s “Spider Bite” — The Most Mysterious Drop Yet
MISFIT Energy just unleashed its most cryptic flavor yet — Spider Bite. The brand isn’t saying what it tastes like, and honestly, that’s the point. With a teaser straight out of an old-school text adventure game and a warning to “go in blind,” Spider Bite perfectly captures MISFIT’s rebellious, small-batch energy ethos. But behind the mystery is a formula that’s anything but random — with 225 mg of caffeine, 2 grams of L-Citrulline, 250 mg of Cognizin, and clinically dosed nootropics like L-Theanine and L-Carnitine, this drink delivers real performance, focus, and smooth energy. In a world full of cookie-cutter energy drinks, MISFIT is building a cult following one bold flavor at a time — and Spider Bite might just be its most daring move yet.
GHOST Energy’s Next Flavors Just Leaked — Straight from Keurig Dr Pepper
GHOST Energy’s next big move just leaked — and the source might surprise you. Images from a Keurig Dr Pepper trade catalog revealed two new 8.4oz cans — Strawberry Watermelon and OG Original Cola — both zero sugar and 100mg caffeine. The leak, first caught by @sodaseekers, @hvvy_httr, and @teamsupernovafb, confirms that GHOST isn’t slowing down anytime soon. With major distribution through Keurig Dr Pepper and constant innovation, it’s clear: GHOST Energy is becoming a real force in the energy drink market.
BPN’s G1M RTD: The Smarter Way to Fuel Training on the Go
Most athletes underestimate how much fueling during training matters. The new BPN G1M and G1M+ RTD fixes that — delivering the right carbs and electrolytes to keep your energy steady, your focus locked in, and your performance high. Built with Cluster Dextrin and a full electrolyte profile, it’s not another sugary sports drink — it’s endurance fuel for people who actually train with purpose.