Premier Protein and Milk Bar just launched a limited edition dessert collab with three high-protein treats—including a blueberry pancake cookie you can get shipped nationwide. Every order comes with a free Premier Protein shake.

Bloom just dropped a fall flavor: Crisp Apple Sparkling Energy Drink with ACV, prebiotics, and 180mg caffeine. Wellness and energy meet fall vibes.

Ryse has announced a new athlete collab with @formerfatguyfitness, launching a Raspberry Tart protein flavor on August 6th. A unique, sweet-and-tangy twist on traditional protein shakes.

Like Air Puffcorn has partnered with Prime Bites for a limited edition Chocolate Glazed Doughnut flavor, combining airy puffcorn with indulgent dessert flavor. Available for a short time only.

Bones Coffee just brought back their fall lineup — and dropped two new flavors exclusively in their app ahead of tomorrow’s release. Sweet Tater Swirl, Frankenbones, Jacked O’ Lantern, and more return alongside newcomers Frosted Pumpkin Roll and Blackberry Cobbler. Full reviews coming soon. Use code kaitlynkennafitness to save 10%.

Transparent Labs just announced their first-ever grass-fed RTD protein shake, dropping August 5th in Vanilla, Salted Caramel, and Chocolate. With 30g of protein, 130 calories, natural sweeteners, and third-party testing, this is clean, convenient fuel made for high-performers. Full review coming soon.

Cookies & cream lovers, listen up — 1st Phorm just dropped a brand new flavor of their Phormula-1 whey isolate, and it might be their best dessert flavor yet. We’ve got a tub on the way and will be reviewing it in the next Powerhouse Journal feature — stay tuned.

Buffin Muffin just dropped a new flavor—and it might be their creamiest yet. The Tres Leches protein muffin packs 34g of protein into 382 calories, with a taste that channels the classic Latin dessert. Here's what you need to know.

Alani Nu’s new Pumpkin Cream energy drink has been spotted ahead of release! Known for seasonal standouts like Witch’s Brew, this cozy fall drop is set to hit shelves soon. Full scoop inside.

GHOST’s latest leak? A Strawberry Watermelon 8.4oz can is coming soon—no official release date yet, but singles and 4-packs will be available. Shoutout to @hvvy_httr for catching the drop

Alani Nu’s limited-edition Witch’s Brew Energy is back for Fall 2025. The caramel apple flavor returns with a spooky new look and the same 200mg caffeine, zero sugar formula fans love. Catch it while you can.

Fall 2025 is bringing the flavor — minus the sugar. Brands like A&W, Mountain Dew, and 7UP are reviving nostalgic favorites with bold new zero sugar twists that fit high-performance lifestyles.

Bum Energy just revealed a new Iced Tea Lemonade flavor, expected to hit shelves at Vitamin Shoppe by the end of summer. A fresh, functional take on a summer classic—this one could be a game-changer.

Gatorade just launched a stress-support hydration powder—yes, seriously.
Gatorade Relax blends magnesium and L-theanine to support calm recovery, signaling a bold step into the functional wellness space. 4 new flavors are live on Amazon.

Legion just added a cookie-inspired twist to its clean-label protein lineup. The new Cookie Butter Whey+ Isolate packs 22g of grass-fed protein with no added sugar or artificial sweeteners — proving that dessert flavors and disciplined nutrition can co-exist.

Liquid Death is officially in the energy drink arena—but with a twist. Their new Sparkling Energy line skips the sugar, sketchy sweeteners, and sky-high caffeine, aiming for a smarter, cleaner jolt of energy with 100mg caffeine from coffee beans, sweetened with stevia and allulose. Four wild flavors, zero BS.

Quest’s newest drop brings the flavor of pizza into a high-protein, crunchy chip format. With 19g of protein per bag and available now at Walmart, this one’s a macro-friendly win for snackers.

Pepsi is officially entering the gut health game with the launch of Pepsi Prebiotic Cola, a low-calorie soda with 3g of prebiotic fiber, 5g of sugar, and no artificial sweeteners. Available in both classic cola and cherry vanilla, this drop follows Pepsi’s recent acquisition of Poppi and signals a big shift in the functional beverage space. Coming online this fall and hitting stores in 2026, it's clear that even the biggest names are starting to clean up their formulas—and we’re here for it.

Magic Spoon is bringing the heat this summer with two nostalgic, limited-time cereal drops: French Toast and Peaches & Cream. Each bowl packs 12–13g of protein with just 150 calories, no sugar, and that signature crunchy texture fans love. Whether you’re team cozy breakfast vibes or fruity summer sweetness, these flavors deliver serious childhood throwback energy—without the crash.

Prime Bites is back with a brand new protein brownie flavor: S’mores. This one’s coming in at 240 calories, 19 grams of protein, and packed with that soft, marshmallow-chocolate-graham texture combo. Functional food that actually feels like dessert!