MuscleSport Launches Gourmet Cream’d Rice for Black Friday
MuscleSport is making a big move this Black Friday — and it’s one that actually makes sense for the brand. They’re stepping into the hot cereal category with their new Gourmet Cream’d Rice line, launching in two flavors: Protella and Cookie Butter Cheesecake.
Cream of Rice is one of my absolute favorite carb sources, especially pre-training — it’s quick to digest, easy on the stomach, delivers solid energy, and never makes you regret it mid-session. So anytime a brand with strong flavor systems enters this space, I pay attention.
I haven’t tried these, but this launch lines up perfectly with MuscleSport’s flavor reputation. And the Protella flavor in particular will hit for a lot of people — it’s already one of their most popular Lean Whey flavors, so bringing that profile into a Cream’d Rice format is a smart move.
What It Is
MuscleSport’s new Gourmet Cream’d Rice brings 25 servings per bag, each with 25 grams of whole-food carbs. Simple formula. Athlete-friendly digestion. And flavors designed to make your pre-workout carbs feel like a treat instead of a chore.
Protella brings that chocolate-hazelnut dessert vibe that has already crushed in their Lean Whey lineup.
Cookie Butter Cheesecake leans warm, sweet, and cinnamon-crisp — the classic Cream of Rice lane but elevated.
Black Friday Rollout
The official launch is on Black Friday, but MuscleSport is giving their community an early jump. Early access starts November 21st, covering these flavors plus the rest of their holiday lineup.
Classic MuscleSport play: build hype, give loyal fans first dibs, then let the Black Friday surge take over.
The Powerhouse Journal Verdict
MuscleSport entering the Cream’d Rice space is a natural evolution — the brand already dominates dessert-style flavor systems, and Cream of Rice is one of the most tried-and-true carb sources for lifters, bodybuilders, and athletes who want fuel without stomach drama.
As someone who relies on Cream of Rice daily, I’m glad to see another brand bringing creativity and flavor variety to the category. Protella is the obvious highlight, and Cookie Butter Cheesecake is positioned to be a heavy hitter.
Expect these to move fast. Make sure you’re part of early access!
