1st Phorm Turns a Fan-Favorite Bar Into a Protein Powder: Level-1 Birthday Cake
If you’ve been around 1st Phorm long enough, you already know the Birthday Cake profile isn’t new — it’s been a staple in their Level-1 bar lineup for years.
Now they’re finally doing what people have been asking for: turning that flavor into a protein powder.
Enter Level-1 Birthday Cake — a dessert-style drop aimed squarely at people who want protein that actually tastes like a treat without nuking their macros.
The Nutrition Breakdown (Per Scoop)
Pulled directly from the label
120 calories
24g protein
2g fat
2g carbs
Protein source: Whey Protein Concentrate - WPC80
This is classic Level-1 territory: simple, approachable macros with a focus on taste and consistency rather than trying to reinvent protein powder.
Why This Drop Makes Sense
This is a smart flavor expansion, not a gimmick.
1st Phorm already proved the Birthday Cake profile works — the bar has been a top seller for years. Translating that into a powder gives fans:
A dessert-leaning protein that doesn’t feel chalky
An easy way to hit protein without forcing another “chocolate or vanilla” shake
A flavor that works just as well in oats, cream of rice, or baking
This isn’t meant to be ultra-clinical or cutting-edge. It’s meant to be easy to use, easy to enjoy, and easy to stick to — which, for most people, matters more than label gymnastics.
Powerhouse Journal Take
Birthday Cake is one of those flavors that either hits or misses — and 1st Phorm wouldn’t bring it into their flagship protein line if they weren’t confident in it.
If it tastes anything like the bar, this will be a high-compliance protein: the kind you actually look forward to drinking instead of choking down.
Stay tuned for the full review + breakdown on the Powerhouse Journal once the package lands.
