Barebells Does It Again: The King of Protein Bars Enters the Milk Drink Game

If there’s one brand that refuses to sit still, it’s Barebells.
After dominating protein bars and stepping into protein “soda” earlier this year, Barebells is expanding again — this time with Barebells Milk Drink.

This drop targets a clear demand: high-protein, ultra-simple, ready-to-drink nutrition that’s light, smooth, and easy to use anywhere.

What Is Barebells Milk Drink?

A high-protein milk beverage made with ultra-filtered skim milk, designed to deliver serious protein without heavy calories or bloated macros.

Per 10.9 oz can:

• 24g protein

• 2g fat

• 2g carbs (2g sugar)

• 120 calories

Flavors:

• Berry

• Chocolate

• Vanilla

Pricing & Availability:

• $39.99 for a 12-pack

• No variety packs — flavors sold individually

Ultra-filtered milk concentrates protein while keeping sugar and fat low, giving you a smoother, lighter alternative to traditional protein shakes.

Why This Drop Matters

This isn’t just “another shake.” It’s a smart addition to Barebells’ growing protein ecosystem:

• Bars

• Protein energy drinks

• Milk-based protein beverages

Instead of overloading one product, Barebells is offering multiple formats for different moments — post-workout, on-the-go, or an easy daily protein win.

At ~$3.33 per can, this lands right in line with premium RTD protein options — without inflated sugar or unnecessary fillers.

Powerhouse Journal Take

Barebells continues to expand with intention.
Clean macros, familiar flavors, and a format that fits real life.

Is it groundbreaking? No.
Is it exactly what a lot of people want? Yes.

If flavor execution matches their bars, this one will move.