Ryse just released Noel Deyzel’s first Signature Loaded Protein flavor: Banana Pudding — chosen because Noel genuinely loves banana pudding and wanted a flavor that actually reflects him. Built on the Loaded Protein base with isolate + concentrate, MCT oil powder, and prebiotic fiber, this formula is made to support a thick, creamy, dessert-style profile. Dropping alongside Ryse’s Black Friday sale starting 11.20.

Apollon Nutrition is rewriting the dessert-protein game with their newest No Whey Out flavor: Carrot Cheesecake, developed in collaboration with New Jersey foodie creator @joshsfoodnstuff. No Whey Out uses 100% cold-processed WPC80 — giving you a rich, creamy, immune-supporting protein without the cheap concentrate side effects. After the Butter Cookie flavor blew us away, this carrot-cheesecake twist feels like the sleeper hit of the season.

Raw Nutrition brings the holiday energy back to the Bum Itholate line with the return of Froth-ted Hot Cocoa and the debut of Snickerdoodle. Both flavors use the clean, light whey isolate formula that delivers 25g of protein without heavy carbs or fats. A festive drop built for athletes who want holiday nostalgia without holiday macros.

MuscleSport is entering the hot cereal category with their new Gourmet Cream’d Rice line, launching in Protella and Cookie Butter Cheesecake. Each bag delivers 25 servings of easy-to-digest, whole-food carbs — perfect for pre-workout fueling. The official launch hits on Black Friday, with early access available starting November 21st.

Ryse is leading its Black Friday lineup with a personal release: Nic Stella’s Signature Maple Glazed Donut Loaded Protein. I haven’t tried it — and it’s not a flavor I’d normally reach for — but it’s a meaningful move for Ryse. Signature flavors are rare, and this one is built to anchor the brand’s entire holiday push with warm maple sweetness and the classic Loaded Protein texture fans expect.

Bucked Up just turned creatine into candy — and somehow made it make sense. Each chew delivers 5 grams of creatine monohydrate in four bold flavors: Tropical Blast, Green Apple, Blue Razz, and Cherry. Unlike gummies, these hold accurate dosing, don’t melt, and actually make daily consistency effortless. It’s the same science-backed supplement, just built for real life.

1st Phorm launches AlphaSurge Pump Shot — a stim-free liquid pre-workout designed for nitric oxide support, hydration, and muscle pumps. Features 5g glycerol, 500mg agmatine, and 150mg Alpha-GPC for instant performance without caffeine.

Phorm Energy just launched a Cherry Slush flavor that’s more than a limited-time drop — it’s a mission. Every can sold donates 33 cents to Folds of Honor, helping provide scholarships to families of fallen or disabled U.S. service members and first responders. This is what purpose looks like in an industry full of hype.

C4 just dropped another beast of a collab — C4 Ultimate Energy x Godzilla: Sour Blue Razzilla. Fueled by 300mg of caffeine and the Tri-Stim combo of TeaCrine® and Dynamine™, this one’s built for endurance, focus, and flavor that hits like a blue raspberry shockwave. Zero sugar, no crash — just monster-level energy.

Barebells is officially in the holiday spirit — and they’re bringing the flavor to match. The fan-favorite Peppermint Bark Protein Bar is back, and it’s already been spotted on shelves at Vitamin Shoppe.

This year’s bar blends white chocolate, peppermint candy pieces, and a creamy vanilla nougat center, topped with a peppermint drizzle that nails that nostalgic holiday flavor. With 20g of protein, no added sugar, and the signature Barebells candy-bar texture, it’s the perfect festive treat for anyone who refuses to let the holidays derail their goals.

Whether you’re hitting the slopes, traveling, or just want a guilt-free way to enjoy that peppermint bark craving — Barebells has your back this season.

Ryse just dropped two new staples to their Loaded Protein lineup — The Basics: Vanilla and Chocolate. No collabs, no crazy flavors, just the essentials done right. Each serving packs 25g of whey protein (with isolate as the primary source), added prebiotic fiber for gut health, and MCTs to support metabolism and energy.

While the brand is known for its wild collabs and limited drops, this move proves Ryse is doubling down on quality and accessibility — giving the everyday lifter something reliable they can trust. These new flavors are smooth, clean, and perfect for daily use, whether you’re chasing performance or recovery.

Apollon didn’t “update a label.” They doubled down on why people buy pump caps in the first place — nitrate-driven vascular expansion plus real blood-pressure modulation.
BLOODY HELL V3 combines Arginine Nitrate and Sodium Nitrate for the highest nitrate % in the category, then stacks it with a full 1016mg of VasoDrive-AP to reduce vascular resistance and deliver a pump you don’t need carbs, stims, or glycerol to feel.
This is a 20/40 format capsule product built for lifters who care about results, not marketing copy.

Panda Supplements has launched a limited “Chocolate Peanut Butter Crumble” flavor in their Fuel protein line, designed to recreate a peanut butter chocolate cup pie experience inside a shaker. Unlike standard chocolate PB proteins, this release includes real texture elements — pie crust cookie gems and peanut butter chips — to deliver a true dessert-style shake. Built on a multi-phase protein system with 30g protein, just 5g carbs, and 2g sugar per serving, this drop continues Panda’s strategy of leaning into high-enjoyment, limited-run flavors rather than utilitarian day-to-day proteins.

Quest has announced a new Chocolate Frosted Donut with sprinkles as the latest addition to their Bake Shop line, reinforcing their position as a dominant player in the protein snack category. This launch follows the same formula that has kept Quest relevant: take a familiar dessert format, replicate its look and experience closely, and retrofit it with high-protein, low-sugar macros. Each donut delivers 14g of protein, 13g of fiber, and under 1g of sugar per serving. The only caveat — that fiber load may be aggressive for some people’s digestion. Otherwise, this is another example of Quest prioritizing recognizable food formats over experimental novelty, and it’s why their products continue to stick.

1st Phorm has added a new flavor to its sustained-release Level-1 protein line: Maple Butter Waffle. Unlike dessert-style launches most brands lean on, this drop aligns with Level-1’s identity as a food-replacement style protein rather than a fast-digest post-workout shake. With its slow-release blend, low-temperature processing, and everyday usability, Level-1 is built for real-life repetition — and Maple Butter Waffle is a flavor built to live inside those daily habits, not just stand out on a label. Full review coming once we have it in hand.

Bum has added Cream Soda to their fast-growing soda-series of energy drinks — a line that has already proven itself with Root Beer, Cola, and Dr. Bum. Unlike most brands chasing tropical candy and novelty trends, Bum continues to build around familiar, memory-driven flavors people instantly recognize. Launching another true-to-label soda profile isn’t a gamble — it’s a signal that the first three weren’t just hype, they stuck. Cream Soda is the next piece in what looks like a deliberate attempt to own the “real soda energy” category entirely.

Morphogen Nutrition just dropped a Halloween-themed, limited edition Caramel Apple release of ALPHAGEN and VOLUGEN — and both tubs are fully dosed, not seasonal filler. ALPHAGEN delivers max-stim power for high-intensity days, while VOLUGEN provides a zero-caffeine performance stack for those who want pumps and precision without frying their nervous system. This is a numbered collector release — once it’s gone, it’s gone.

Core Nutritionals just did what most brands haven’t — made a vegan protein that doesn’t feel like a downgrade. Instead of the usual chalk-and-bloat experience, this one delivers a complete amino profile, added fermented BCAAs for recovery, digestive enzymes for comfort, and a texture that actually drinks smooth. If you’ve sworn off plant protein in the past, this is the first one in a while that deserves a second look.