Ryse Drops New Signature Maple Glazed Donut Loaded Protein for Black Friday — Nic Stella’s Personal Flavor Hits the Lineup
Ryse is stepping into Black Friday with something bigger than a seasonal flavor — they’re dropping a signature.
Nic Stella’s Signature Maple Glazed Donut Loaded Protein is officially joining the lineup, and it’s positioned as the centerpiece of their holiday push.
WHAT THIS DROP ACTUALLY IS
This isn’t a limited-edition donut gimmick.
This is the CEO’s personal flavor — the one he’s been testing, tweaking, and gatekeeping behind the scenes for months. When a CEO stamps their name on a tub, it’s not marketing fluff. It’s a signal:
“This is the flavor I believe represents the brand.”
In the world of hypercompetitive protein releases, that carries weight.
THE FORMULA BEHIND LOADED PROTEIN
Ryse’s Loaded Protein formula is what has built the cult following — and Maple Glazed Donut sits on top of the same foundation.
You’re looking at their signature:
Whey isolate + concentrate blend for digestion, texture, and satiety
MCT oil powder for mouthfeel and added benefits for metabolism
Prebiotic fiber to improve digestion and prevent bloat
Low sugar, high protein, and the dessert-style profile Ryse is known for
Consistently great mixability, even in water
Even if the flavor isn’t something I’d personally drink, the formula itself has been one of Ryse’s strongest products for years.
WHAT TO EXPECT FROM THE FLAVOR (BASED ON THE LINE, NOT PERSONAL TESTING)
Maple Glazed Donut is built to deliver:
Warm maple sweetness
Icing-forward donut-shop aroma
The smooth, creamy mouthfeel Loaded Protein is known for
Ryse tends to execute pastry flavors extremely well (Cinnamon Toast, Chocolate Peanut Butter Cup, Jet-Puffed collabs), so expect something indulgent and cozy — very on-brand for a winter release.
Again: not my jam, but absolutely a flavor profile their customer base goes wild for.
WHY THIS DROP MATTERS FOR RYSE
This release isn’t random — it’s strategic.
By tying Nic Stella’s Signature Flavor to Black Friday, Ryse is treating this drop like a flagship moment, not a seasonal add-on. It gives fans a central product to rally around, drives hype leading into the sale, and positions the brand as one that still builds moments rather than just discounting SKUs.
Brands release flavors every week.
Signature flavors? Almost never.
This elevates the drop above the noise.
THE POWERHOUSE JOURNAL VERDICT
Ryse isn’t just releasing a protein flavor — they’re reinforcing their identity.
Maple Glazed Donut is whimsical, nostalgic, indulgent, and distinctly Ryse, but the “signature” designation is what makes this release different. Even though it’s not a flavor I’d personally reach for, it’s a strong move for the brand and one that will resonate with their core audience.
Expect hype. Expect fast sales.
Expect this to be the hero product of their entire Black Friday rollout. They have also hinted at another protein flavor that looks like banana pudding based on the hints, but nothing will be reported here until it’s official.
