Panda Drops Limited Chocolate Peanut Butter Crumble Fuel — Dessert Built Into a Protein Shake
Panda Supps just launched a limited edition flavor of their Fuel protein — Chocolate Peanut Butter Crumble — engineered to taste like a Peanut Butter Chocolate Cup Pie in a scoop. This isn’t just another PB/chocolate reskin — Panda built this one as a full dessert experience with dual inclusions: pie crust cookie gems + peanut butter chips directly in the powder.
The brand’s own positioning makes the intent clear: this is meant to beat every chocolate peanut butter that has come before it — Panda style.
Use-Case Framing
Panda isn’t selling this as “just” a protein source — they’re framing it as a high-protein replacement for dessert and cravings:
“From post workout recovery to a midday pick-me-up or a late night dessert fix… 30 grams of protein has never tasted this good.”
And yes — they literally suggested imagining it in a Ninja Creami.
Macros + Format
Per serving:
• 30g protein
• 5g carbs
• 2g sugar
• 160 calories
• Multi-phase (fast + slow release)
Main sources:
Non-GMO whey isolate + pasture-fed collagen + non-GMO casein
Plus AstraGin®, BioPerine®, ProHydrolase®, and Senactiv® for digestion, uptake, and recovery support.
Transparent label — no prop blends.
Flavor Strategy vs Category
Chocolate peanut butter is the most over-served flavor in the protein world — which means you either play safe and get ignored, or you differentiate. Panda differentiated by constructing layers and texture — not just flavor. Inclusions create contrast, novelty, and a reason to choose this PB/chocolate over the other dozen on the shelf.
This is Panda leaning fully into their lane:
High-experience, high-enjoyment, limited-run flavor drops for people who want protein to feel like a treat — not a chore.
Limited Window
Available starting 10.24 — and clearly positioned as a while supplies last drop.