1st Phorm Adds Maple Butter Waffle to the Level-1 Lineup
1st Phorm just expanded their Level-1 sustained-release protein line with a new flavor: Maple Butter Waffle — and the choice fits the exact identity Level-1 has been built around since the beginning.
Level-1 is not marketed as a “post-workout only” whey. It is positioned as a food-replacement style protein — something you use in place of a meal or snack to keep protein high and appetite controlled throughout the day. So choosing a warm, breakfast-leaning flavor over a candy or dessert profile is on-brand. It reads like food, not novelty.
The Product Still Delivers Level-1’s Core Formula
The new flavor doesn’t change the structure — you still get the same sustained-release blend engineered to mimic the digestion curve of whole food protein:
• 23–25g protein per scoop
• 5g naturally occurring BCAAs
• 2g glutamine
• Low-temperature processed to protect protein fractions and bioavailability
• Slow-release digestion to support satiety and steady amino delivery
This is built for people who rely on shakes as part of their day — not just a single moment after training.
Why Maple Butter Waffle Makes Sense
Breakfast flavors are functional flavors. They slide easily into actual daily eating:
mixed into oats, blended into coffee, stirred into yogurt, baked into waffles — they match real-world use.
Where other brands chase sugar-cereal and circus-dessert concepts to stand out on a shelf, 1st Phorm continues to build Level-1 around flavors that integrate into habits — not flavors you burn out on.
Strategic Consistency Over Shock Value
This drop is not about shock or virality — it’s about staying aligned with why the product exists in the first place:
whole-food-style protein delivered in a format you can use every single day without fatigue.
We’ll cover taste and mixability once we get it in hand — but functionally, Maple Butter Waffle fits the Level-1 playbook exactly:
Build products people can live with, not just try once.
