Quest Expands the Bake Shop Line with a Chocolate Frosted Donut — Sprinkles Included

Quest just dropped a new entry into their Bake Shop protein treat line: a Chocolate Frosted Donut with rainbow sprinkles. This launch is exactly what Quest does best — taking familiar, nostalgic dessert formats and rebuilding them with functional macros without abandoning the visual or emotional appeal of the original food.

Where many brands are chasing innovation for attention, Quest keeps winning by iterating inside the formats people already love and recognize.

Product Build + Macros

One donut delivers:
• 210 Calories 14g protein, 11g fat + 28g carbs
13g fiber + 13g sugar alcohol
<1g sugar
Vanilla cake center under a chocolate frosted top with sprinkles
• Available in 4-count and 9-count packs starting at $10.99

Why This Drop Fits the Quest Playbook

Quest’s dominance in the protein snack space comes from consistently delivering three things at once:

  1. It looks like the food it’s recreating

  2. It tastes “close enough” to the real thing to justify replacing it to satisfy that craving

  3. It gets more people thinking about protein

That formula — not shock-value innovation — is why their products don’t just trend… they stick.

Hot Take

This donut checks every functional box — but 13g of fiber and 13g of sugar alcohol in a single donut is a lot. For people with sensitive digestion or lower fiber tolerance, this may be a once-in-a-while play, not a daily anchor. The product works on paper — some stomachs may disagree. In our eyes, this is more of a novelty especially with the not so favorable protein to calorie ratio.

Available now on Amazon

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