1st Phorm Drops New Power Pro Bar Flavor: Coconut Chocolate Chip

1st Phorm quietly added a new flavor to their Power Pro Whole Food Protein Bar lineup: Coconut Chocolate Chip — and if you already like these bars, this one will make sense immediately.

These bars aren’t trying to be a “diet bar” or a low-calorie macro flex. They’re positioned as a whole-food, dessert-style protein bar, and that’s exactly how they should be judged.

What’s in it (and why that matters)

The ingredient list stays true to what Power Pro bars have always done well:

• Almond butter

• Honey

• Dates

• Grass-fed whey protein isolate + milk protein isolate

• Coconut flakes & coconut oil

• Egg whites

• Sea salt

No sugar alcohols.
No artificial sweeteners.
No weird gums or fillers.

This is why these bars tend to sit well on digestion, especially compared to ultra-processed protein bars that rely on fibers, polyols, and sugar substitutes to game macros.

Let’s talk macros (with context)

Per bar:

• 290 calories

• 15g protein

• 19g fat

• 23g carbs

• 15g sugar (10g added)

Yes — some people will look at this label and immediately say “the macros are bad.”
But that’s missing the point.

This bar isn’t meant to replace a lean protein shake or a low-calorie snack. It’s meant to be:

• a sweet treat

• made with real food

• that doesn’t wreck your stomach or make you feel like trash afterward

If you’re someone who trains hard, eats mostly whole foods, and wants something dessert-adjacent that still includes quality protein — this fits.

Real-world take

These are the only protein bars I consistently eat, specifically the Chocolate Peanut Butter flavor, because:

• they digest well

• they don’t feel fake

• and they actually satisfy the “I want something sweet” craving

Coconut Chocolate Chip looks like a natural extension of that lineup — especially if you like coconut-forward flavors and aren’t chasing the lowest calorie count possible.

Bottom line

Power Pro bars won’t win macro wars on Instagram.
But for people who value ingredient quality, digestion, and how food actually feels, they’re a solid option — especially as a treat, not a staple.

Judge them for what they are, not what they’re pretending to be.