Fit butters Brings Back a Fan Favorite for Valentine’s Day: Red Velvet Cheesecake Returns
Just in time for Valentine’s Day, Fitbutters has announced the return of a fan-favorite seasonal flavor: Red Velvet Cheesecake.
The drop goes live January 26th at 10AM CST, and if you’ve followed Fitbutters for any length of time, you already know these limited releases don’t hang around.
Red Velvet Cheesecake starts with a base of dry-roasted cashews and almonds, blended smooth and infused with whey protein isolate, then finished with dessert-level inclusions like real red velvet cookie pieces (including Chips Ahoy! Red Velvet cookies) and white chocolate chips. It’s intentionally indulgent — dessert-inspired without pretending to be a “clean food miracle.”
But the flavor isn’t the only reason Fitbutters continues to stand out in a crowded nut-butter space.
Why Fit butters Is Different
First, protein quality actually matters here. Fitbutters uses high-quality whey protein isolate or plant-based protein, not cheap fillers added just to inflate a label. The protein is there to complement the product, not mask poor ingredients.
Second, the nuts aren’t fried in oil. Instead of cutting corners, Fitbutters uses dry-roasted nuts and then adds coconut oil afterward. This provides a cleaner fat source, a natural dose of MCTs, and better control over texture and flavor — without turning the base into an oily mess.
Then there are the toppings. Fitbutters doesn’t rely on vague “cookie pieces” or knockoff inclusions. They use actual name-brand toppings — Oreo, Reese’s, Twix, and more — because flavor matters, and people can taste the difference.
Finally, Fitbutters is still small-batch. Every flavor is made in batches of around 100 jars at a time, with a human hand touching every single jar. This isn’t a mass-produced product from a faceless factory — and that attention shows up in consistency and quality.
And yes — a full Powerhouse Journal review is coming this week. The jar arrives tomorrow, and we’ll be breaking down texture, sweetness balance, and whether Red Velvet Cheesecake lives up to the hype it’s earned over the years.
You can also save a little cash when it drops by using code: kaitlynkennafitness at checkout.
