1st Phorm Just Dropped a Rainbow Sherbet Flavor in Phormula-1 Clear
Most people skip post-workout protein because traditional shakes feel too heavy. Phormula-1 Clear fixes that. With 22 grams of pure whey isolate and zero sugar, fat, or lactose, it gives you a fast-digesting, juice-like protein that fuels recovery without the bloat. The new Rainbow Sherbet flavor makes consistency easy — light, clean, and actually enjoyable to drink.
      
      Apollon Nutrition Unleashes Mind Games V2 — The Ultimate Focus Formula
Apollon Nutrition just leveled up their elite nootropic. Mind Games V2 packs clinical doses of Lion’s Mane, Alpha GPC, Sabroxy, and Zynamite for the cleanest, strongest focus experience yet — now with 30 servings.
      
      Barebells Drops Yet Another Protein Bar Flavor: Coco Almond Caramel
Barebells just dropped their third new protein bar flavor in a matter of months — Coco Almond Caramel — blending roasted almonds, coconut, and gooey caramel for 20g of protein and zero added sugar.
      
      Apollon Nutrition Enigma Gets a Refreshing New Flavor: Paloma (Grapefruit + Lime)
Apollon Nutrition just dropped a new flavor of their powerhouse EAA + BCAA recovery formula, Enigma, in Paloma — a bold mix of grapefruit and lime that brings summer-level refreshment to serious training. With fully dosed aminos, advanced hydration, and zero fluff, Enigma stays true to Apollon’s hardcore standards: full transparency, full intensity, full recovery.
      
      Bucked Up Proves They’re the King of Pre With Halloween Drop
Bucked Up just dropped two limited-time Halloween flavors across five of their flagship pre-workouts — Mother Bucker, Woke AF, Bucked Up, BAMF, and LFG Burn. We cut through the noise and broke down each formula in plain English so you can finally answer the question: Which Bucked Up pre is right for me?
      
      Built Puff’s New Pumpkin Cookie Chunk: What You Need to Know
Built just released their seasonal Pumpkin Cookie Chunk Puff Bar — 160 calories, 15 grams of protein from partially hydrolyzed whey isolate and collagen. Light, airy, and dessert-inspired, it’s Built’s take on a fall flavor that blends performance and indulgence. While it’s not a replacement for whole foods or a dense meal, it’s a convenient snack for anyone who wants seasonal flavor without completely derailing their macros.
      
      Barebells Drops ANOTHER Fall Treat - Pumpkin Spice Latte Protein Bar
Barebells just dropped their Pumpkin Spice Latte Protein Bar, and yes — it nails the fall flavor hype. But here’s the truth: not every product with “protein” on the label is actually worth your money. At 210 calories and 20 g of protein, this seasonal bar looks solid.
      
      Barebells Teases New Cinnamon Bun Soft Protein Bar
Barebells is bringing cozy vibes to the protein bar world with its all-new Cinnamon Bun Soft Protein Bar. Designed to taste like a real cinnamon bun—with a bun-like base, creamy cinnamon swirl, and white chocolate coating—it’s launching just in time for Sweden’s Cinnamon Bun Day on October 4th. With 16g of protein, just 2g sugar, and under 200 calories, this limited flavor keeps Barebells’ legacy of indulgence-meets-function alive.
      
      GHOST Protein Bar Trilogy: Candy Meets Functional Fuel
GHOST just shook up the protein bar game with their first-ever launch: a candy-inspired, dual-stick format that feels more like a Twix than a typical chalky protein bar. The trilogy—Chocolate Caramel, Chocolate Peanut Butter, and Chocolate Chip Cookie Dough—brings 20g of protein, layered textures, and nostalgic flavor. At 270 calories, these bars have sparked plenty of debate, but GHOST is betting big on taste, innovation, and fun over being the “leanest” option. Here’s everything you need to know.
      
      Bucked Up Drops innovative Black Ant Pre-Workout
Bucked Up’s new Black Ant pre-workout combines creatine monohydrate + CreaSol SSAT with full clinical doses of pumps, endurance, energy, and focus ingredients. Built for lifters who want strength they can actually feel.
      
      Prime Bites Launches Apple Cinnamon Raisin Protein Mini Muffins
Prime Bites is expanding beyond brownies with new Apple Cinnamon Raisin Protein Mini Muffins. Each pack packs 15g of protein from whey isolate and collagen, blending nostalgic flavor with functional fuel.
      
      Ghost Greens Announces Cranberry Flavor
Ghost just announced a new Cranberry flavor of their fan-favorite Greens formula — combining 19 greens & reds, Spectra™, probiotics, enzymes, and prebiotics into one scoop. Plus, for every tub sold, Ghost will plant a tree through their partnership with One Tree Planted. A tart, refreshing twist on daily health that tastes good and does good.
      
      Ghost Announces BCAA Flavor in Welch’s Grape-Cran
Ghost just confirmed a new BCAA flavor collab — Welch’s Grape-Cran. On the surface, it’s another tasty release, but for those watching closely, it’s a massive signal that the leaks about a Ghost Energy Welch’s Grape-Cran can dropping in January 2026 are right on target. And while BCAAs are basically just water flavoring if you’re already hitting your protein goals (like pouring water on yourself while you’re in a pool), Ghost nails flavor so well that this one is worth sipping during your workouts.
      
      Fit Butters x Jet-Puffed Return With a Cereal Bar Cashew Butter
Fit Butters just announced another Jet-Puffed collab—Cereal Bar Cashew Butter, launching Sept 18th at 10AM CST. A cashew butter blend with toasted marshmallow whey protein, coconut oil, and topped with real Jet-Puffed Marshmallow Crème and rice cereal.
      
      Raspberry Lemonade Joins Legion’s Creatine Gummy Roster
Legion just added a fresh twist to their creatine gummy lineup with a Raspberry Lemonade flavor. Each serving delivers the full 5g of creatine monohydrate in a candy-like gummy form — easier (and way tastier) than powder. As always, Legion backs it with 3rd party + Labdoor testing, so what’s on the label is what you get. Raspberry Lemonade joins the roster as another option for athletes who want convenience without sacrificing quality.
      
      Protein Pints Expands with Coffee and Cookies & Cream Flavors
Protein Pints expands its lineup with two new flavors: Coffee and Cookies & Cream. Both pack 30 grams of complete protein per pint, but the macros split depending on your vibe—Coffee for a lighter, lower-sugar option at 360 calories, or Cookies & Cream for a more indulgent pint at 450 calories. Unlike most “protein ice creams,” these live up to the label with legit macros and real whey protein isolate.
      
      Kodiak Cakes Drops a Chocolate Chip Pumpkin Muffin Cup for Fall
Kodiak Cakes’ new fall release is the Chocolate Chip Pumpkin Muffin Cup—a microwave-ready seasonal snack with 100% whole grains and 12g of protein. At 270 calories and 16g of sugar, it’s not exactly a “protein powerhouse,” but flavor-wise, it’s bound to hit the pumpkin-craving spot.
      
      Legion Restocks Pumpkin Pie and Mint Chocolate Seasonal Whey Isolate
Legion just restocked Pumpkin Pie and Mint Chocolate in their 100% grass-fed whey isolate line. Clean macros, seasonal flavors, limited time only — don’t wait if these are on your list.
      
      Raw Nutrition Drops Pumpkin Cheesecake “Itholate” Protein For The Fall
Raw Nutrition just dropped Pumpkin Cheesecake Itholate—a creamy, dessert-inspired flavor in their clean whey isolate line. If you’re craving something fall-flavored without blowing your protein target, this one might be waiting to become your new staple.
      
      Apollon Nutrition Launches New Mozart Marzipan Flavor in 50/50 Formula X Protein
Apollon Nutrition has officially added Mozart to their 50/50 Formula X protein lineup — a unique flavor inspired by the classic marzipan combo of chocolate, almonds, and pistachios. Built on a fully transparent 50/50 whey isolate + casein blend, this formula delivers both rapid recovery and sustained release. If you’re tired of cookie-cutter flavors, this one brings performance and indulgence together in one scoop.