Fit Butters x Jet-Puffed Return With a Cereal Bar Cashew Butter
Fit Butters is back with another nostalgia-packed release. After their Jet-Puffed S’mores peanut butter collab turned heads last month, they’re keeping the momentum rolling with a new flavor drop: Jet-Puffed Cereal Bar Cashew Butter, launching September 18th at 10AM CST.
What’s Inside the Jar
This collab is built on a base of dry-roasted cashews, giving it a creamy, slightly sweeter foundation compared to the more traditional peanut butter drops. To level up the flavor, Fit Butters adds a toasted marshmallow flavored whey protein, tying perfectly into the Jet-Puffed partnership. Coconut oil helps keep the texture smooth and spreadable, while the top layer is where the magic happens: real Jet-Puffed Marshmallow Crème swirled in with crunchy rice cereal pieces.
The result? A cashew butter that mirrors the taste and texture of those classic cereal bar snacks you grew up with—but rebuilt in Fit Butters’ signature “dessert spread” style.
Why This Collab Hits Different
Fit Butters has built its name on unique collabs and mix-ins that make every jar feel indulgent but intentional. The Jet-Puffed line is especially clever, leaning into the marshmallow nostalgia that’s hard to ignore. Where the S’mores collab brought campfire vibes, the Cereal Bar flavor leans more into breakfast nostalgia and after-school-snack energy.
For athletes and macro-counters, the addition of whey protein also gives it more performance appeal compared to a standard flavored nut butter. It’s not a “protein butter” per se, but it slides into that middle lane—indulgent enough for dessert, versatile enough to spread on rice cakes or add to oats.
The Bigger Picture
Fit Butters continues to prove that they’re not just making nut butters—they’re creating an experience. Partnering with iconic brands like Jet-Puffed allows them to stand out in a crowded functional food market and hit on the emotional connection people have with flavors from their childhood.
With back-to-back collabs in this series, it feels like Fit Butters is just getting started. And for fans who loved the S’mores jar, the Cereal Bar Cashew Butter looks like the next must-have.
Launch Details
Flavor: Jet-Puffed Cereal Bar Cashew Butter
Launch Date: September 18, 2025
Time: 10AM CST
Base: Cashews
Mix-ins: Marshmallow Crème + rice cereal
Protein: Toasted marshmallow flavored whey
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Mark your calendars—this one’s going to go fast.
