Ghost is back with another protein bar flavor in their candy-inspired two-stick format. Following the hype of their chocolate caramel “Twix-style” bar, this new drop will start hitting shelves at Vitamin Shoppe, GNC, 7-Eleven, Kroger, and more between October and November.

Barebells is putting a new spin on fall protein bars by bringing back their Pumpkin Spice Protein Bar — this time dipped in milk chocolate instead of the typical white. With 20g protein, 210 calories, and just 1g sugar, it delivers functional macros in a candy bar format. Seasonal drops like this never last, so fans should grab it while they can.

Alani Nu is making another bold move in the flavor game with a brand-new Cherry Bomb energy drink, set to launch in January 2026. With Cherry Limeade and Cherry Slush already in their lineup, this release raises the question: how many cherries is too many cherries? Whether it leans cherry cola, chocolate cherry, or something in between, Alani is betting big on cherry as the flavor that keeps their fans hooked.

Fit Butters is back with fall-inspired innovation, dropping a revamped Pumpkin Spice Cashew Butter (vegan) and a brand-new Apple Crisp Peanut Butter. Both deliver 200 calories, 7g protein, and a unique seasonal flavor profile — from vegan marshmallows to real cinnamon streusel. Launching September 8th at 10AM CST, these spreads won’t be around long.

Ghost is taking over the supplement game once again with the return of Rainbow Sour Strips — a fan-favorite collab now available in Legend Pre-Workout, BCAAs, Ghost Energy, and a brand new Clear Whey Protein. Beyond the hype, this collab proves Ghost’s formula-first mindset: clinical doses for pumps, endurance, and focus in Legend, hydration and recovery in BCAAs, premium nootropic-infused energy in the drinks, and an innovative clear whey protein that flips the script on traditional shakes. With Sour Strips stepping in after the Sour Patch Kids era, this might be the start of Ghost’s next big candy partnership.

Ryse has unveiled its next seasonal collab with Little Debbie: Pumpkin Spice Roll Loaded Protein, dropping September 9th. Each scoop packs 25g of protein from a blend of whey concentrate, whey isolate, and MCTs, with added prebiotic fiber for digestion. True to Ryse’s reputation, it blends indulgent flavor with functional nutrition — and this one brings creamy pumpkin spice with sweet cream filling notes for a fall-ready protein shake that doubles as nostalgia in a tub.

Raw Nutrition is leaning into fall flavor with its latest seasonal drop: Pecan Pie Itholate Protein. Spotted at Vitamin Shoppe, this whey isolate packs 25 grams of clean, fast-digesting protein per scoop while keeping calories lean. Itholate has built its reputation on being one of the purest proteins in the game — and now it’s dressed up in a dessert-inspired flavor that brings pecan pie to your shaker cup.

Starbucks just made its biggest move yet into functional nutrition. Starting September 29th, Protein Lattes and Protein Cold Foam will launch permanently across U.S. and Canadian menus. With up to 36 grams of whey protein in a grande, these drinks aren’t just coffee — they’re protein shakes disguised as your daily latte.

Ghost’s Chocolate Caramel Protein Bar delivers 20g of protein with just 2g of sugar, using premium ingredients like allulose for a rich, chewy taste that outshines bars like Clif Builders. Its 270 calories may raise eyebrows compared to lighter options like Quest (190-200 calories), but it targets candy bar lovers—think Snickers at 250-280 calories with little protein. Swapping that for 20g of protein is a nutritional win, embracing indulgence over restriction.

1st Phorm is keeping summer alive with their latest releases. Phormula-1 Clear now comes in Grape and Tropical Punch, delivering 22g of fast-digesting whey isolate in a lighter, juice-like shake perfect for recovery without the heaviness. On the performance side, Project-1 returns with two fully dosed options: Project-1 (200mg caffeine) for balanced daily training and Project-1 Pro (350mg caffeine) for athletes chasing maximum intensity. Whether you need crisp recovery or serious pre-workout firepower, this drop covers both ends.

Ryse might be bringing fall vibes to the supplement game with another Little Debbie collab — this time, all signs point to Pumpkin Spice Rolls Protein. If confirmed, expect the same Loaded Protein base with around 25 grams of protein per scoop and Ryse’s signature dessert-like flavoring. Pumpkin spice is a tricky flavor to nail, but if Ryse pulls it off, this could easily be the must-have seasonal protein of the year.

Bridging the gap between canned coffee and energy drinks, Brewshockalaka is rewriting what your morning fuel looks like. Using Colombian beans as the base, this no-sugar brew layers in functional upgrades like MCT oil for brain fuel, CognatiQ® for cognitive power, collagen peptides for strength, and organic caffeine for clean energy. Add in electrolytes, natural prebiotic fibers, and stress-fighting amino acids, and you’ve got a coffee that does more than keep you awake — it shocks your system into high gear.

Musclesport has relaunched two of its most popular limited-edition Lean Whey flavors—Pumpkin Spice Donut and Lemon Pound Cake—just in time for the season, while also introducing a new Red Velvet Protein Whoopie Pie. With this mix of returning favorites and innovative functional snacks, the brand continues to push creativity in the supplement space.

Gorilla Mind has announced the return of one of its fan-favorite flavors, Tigers Blood, to the Gorilla Mind Energy drink lineup. Launching September 1st, the tropical blend of strawberry, watermelon, and coconut will once again deliver 200mg of natural caffeine, zero sugar, and the brand’s signature smooth energy formula.

Ghost may have accidentally revealed its first-ever protein bar through a now-removed raffle in the Ghost App. The upcoming two-piece bar packs 20g of protein and 270 calories, with a Twix-style build of protein base, caramel, and chocolate. If confirmed, it would mark Ghost’s bold entry into the functional food space.

JSTWRK Energy expands their soda-inspired lineup with Alpine Soda, a citrus-forward flavor that channels Mountain Dew vibes while delivering 200mg caffeine, zero sugar, and performance-focused ingredients.

Built Bar just launched 3 limited-edition Puff flavors: Mocha Chunk, Lemon Meringue, and S’mores Chunk. With 17g of protein, low sugar, and under 160 calories, these bars are designed to crush cravings without crushing your goals. Available for a short time only.

Prime Bites has brought back its seasonal Glazed Pumpkin Spice Protein Brownie, delivering 19 grams of protein and 5 grams of collagen per bar with a fraction of the sugar of a traditional brownie. This limited-time fall release combines indulgent flavor with functional nutrition, making it a go-to option for athletes and pumpkin spice fans alike.

Fit Butters has announced a new NCAA partnership with the University of Wisconsin Badgers, debuting Classic Wisconsin Custard Cashew Butter on August 28. This limited-edition release blends the state’s frozen custard legacy with the brand’s high-protein cashew butter formula, marking Fit Butters’ first officially licensed college sports collaboration. Perfect timing for the start of the football season, this drop is positioned as both a fan-favorite novelty and a functional snack.

Raw Nutrition expands their CBUM Series with a new Mocha Latte flavor for their Itholate Protein + Caffeine. With smooth coffee and creamy chocolate notes, it’s a functional shake that tastes like a latte but fuels muscle recovery and focus—perfect for your morning routine with purpose.