Ghost just announced a new Cranberry flavor of their fan-favorite Greens formula — combining 19 greens & reds, Spectra™, probiotics, enzymes, and prebiotics into one scoop. Plus, for every tub sold, Ghost will plant a tree through their partnership with One Tree Planted. A tart, refreshing twist on daily health that tastes good and does good.

Ghost just confirmed a new BCAA flavor collab — Welch’s Grape-Cran. On the surface, it’s another tasty release, but for those watching closely, it’s a massive signal that the leaks about a Ghost Energy Welch’s Grape-Cran can dropping in January 2026 are right on target. And while BCAAs are basically just water flavoring if you’re already hitting your protein goals (like pouring water on yourself while you’re in a pool), Ghost nails flavor so well that this one is worth sipping during your workouts.

Fit Butters just announced another Jet-Puffed collab—Cereal Bar Cashew Butter, launching Sept 18th at 10AM CST. A cashew butter blend with toasted marshmallow whey protein, coconut oil, and topped with real Jet-Puffed Marshmallow Crème and rice cereal.

Legion just added a fresh twist to their creatine gummy lineup with a Raspberry Lemonade flavor. Each serving delivers the full 5g of creatine monohydrate in a candy-like gummy form — easier (and way tastier) than powder. As always, Legion backs it with 3rd party + Labdoor testing, so what’s on the label is what you get. Raspberry Lemonade joins the roster as another option for athletes who want convenience without sacrificing quality.

Protein Pints expands its lineup with two new flavors: Coffee and Cookies & Cream. Both pack 30 grams of complete protein per pint, but the macros split depending on your vibe—Coffee for a lighter, lower-sugar option at 360 calories, or Cookies & Cream for a more indulgent pint at 450 calories. Unlike most “protein ice creams,” these live up to the label with legit macros and real whey protein isolate.

Kodiak Cakes’ new fall release is the Chocolate Chip Pumpkin Muffin Cup—a microwave-ready seasonal snack with 100% whole grains and 12g of protein. At 270 calories and 16g of sugar, it’s not exactly a “protein powerhouse,” but flavor-wise, it’s bound to hit the pumpkin-craving spot.

Legion just restocked Pumpkin Pie and Mint Chocolate in their 100% grass-fed whey isolate line. Clean macros, seasonal flavors, limited time only — don’t wait if these are on your list.

Raw Nutrition just dropped Pumpkin Cheesecake Itholate—a creamy, dessert-inspired flavor in their clean whey isolate line. If you’re craving something fall-flavored without blowing your protein target, this one might be waiting to become your new staple.

Apollon Nutrition has officially added Mozart to their 50/50 Formula X protein lineup — a unique flavor inspired by the classic marzipan combo of chocolate, almonds, and pistachios. Built on a fully transparent 50/50 whey isolate + casein blend, this formula delivers both rapid recovery and sustained release. If you’re tired of cookie-cutter flavors, this one brings performance and indulgence together in one scoop.

Ghost is back with another protein bar flavor in their candy-inspired two-stick format. Following the hype of their chocolate caramel “Twix-style” bar, this new drop will start hitting shelves at Vitamin Shoppe, GNC, 7-Eleven, Kroger, and more between October and November.

Barebells is putting a new spin on fall protein bars by bringing back their Pumpkin Spice Protein Bar — this time dipped in milk chocolate instead of the typical white. With 20g protein, 210 calories, and just 1g sugar, it delivers functional macros in a candy bar format. Seasonal drops like this never last, so fans should grab it while they can.

Alani Nu is making another bold move in the flavor game with a brand-new Cherry Bomb energy drink, set to launch in January 2026. With Cherry Limeade and Cherry Slush already in their lineup, this release raises the question: how many cherries is too many cherries? Whether it leans cherry cola, chocolate cherry, or something in between, Alani is betting big on cherry as the flavor that keeps their fans hooked.

Fit Butters is back with fall-inspired innovation, dropping a revamped Pumpkin Spice Cashew Butter (vegan) and a brand-new Apple Crisp Peanut Butter. Both deliver 200 calories, 7g protein, and a unique seasonal flavor profile — from vegan marshmallows to real cinnamon streusel. Launching September 8th at 10AM CST, these spreads won’t be around long.

Ghost is taking over the supplement game once again with the return of Rainbow Sour Strips — a fan-favorite collab now available in Legend Pre-Workout, BCAAs, Ghost Energy, and a brand new Clear Whey Protein. Beyond the hype, this collab proves Ghost’s formula-first mindset: clinical doses for pumps, endurance, and focus in Legend, hydration and recovery in BCAAs, premium nootropic-infused energy in the drinks, and an innovative clear whey protein that flips the script on traditional shakes. With Sour Strips stepping in after the Sour Patch Kids era, this might be the start of Ghost’s next big candy partnership.

Ryse has unveiled its next seasonal collab with Little Debbie: Pumpkin Spice Roll Loaded Protein, dropping September 9th. Each scoop packs 25g of protein from a blend of whey concentrate, whey isolate, and MCTs, with added prebiotic fiber for digestion. True to Ryse’s reputation, it blends indulgent flavor with functional nutrition — and this one brings creamy pumpkin spice with sweet cream filling notes for a fall-ready protein shake that doubles as nostalgia in a tub.

Raw Nutrition is leaning into fall flavor with its latest seasonal drop: Pecan Pie Itholate Protein. Spotted at Vitamin Shoppe, this whey isolate packs 25 grams of clean, fast-digesting protein per scoop while keeping calories lean. Itholate has built its reputation on being one of the purest proteins in the game — and now it’s dressed up in a dessert-inspired flavor that brings pecan pie to your shaker cup.

Starbucks just made its biggest move yet into functional nutrition. Starting September 29th, Protein Lattes and Protein Cold Foam will launch permanently across U.S. and Canadian menus. With up to 36 grams of whey protein in a grande, these drinks aren’t just coffee — they’re protein shakes disguised as your daily latte.

Ghost’s Chocolate Caramel Protein Bar delivers 20g of protein with just 2g of sugar, using premium ingredients like allulose for a rich, chewy taste that outshines bars like Clif Builders. Its 270 calories may raise eyebrows compared to lighter options like Quest (190-200 calories), but it targets candy bar lovers—think Snickers at 250-280 calories with little protein. Swapping that for 20g of protein is a nutritional win, embracing indulgence over restriction.

1st Phorm is keeping summer alive with their latest releases. Phormula-1 Clear now comes in Grape and Tropical Punch, delivering 22g of fast-digesting whey isolate in a lighter, juice-like shake perfect for recovery without the heaviness. On the performance side, Project-1 returns with two fully dosed options: Project-1 (200mg caffeine) for balanced daily training and Project-1 Pro (350mg caffeine) for athletes chasing maximum intensity. Whether you need crisp recovery or serious pre-workout firepower, this drop covers both ends.

Ryse might be bringing fall vibes to the supplement game with another Little Debbie collab — this time, all signs point to Pumpkin Spice Rolls Protein. If confirmed, expect the same Loaded Protein base with around 25 grams of protein per scoop and Ryse’s signature dessert-like flavoring. Pumpkin spice is a tricky flavor to nail, but if Ryse pulls it off, this could easily be the must-have seasonal protein of the year.