Liquid Death is officially in the energy drink arena—but with a twist. Their new Sparkling Energy line skips the sugar, sketchy sweeteners, and sky-high caffeine, aiming for a smarter, cleaner jolt of energy with 100mg caffeine from coffee beans, sweetened with stevia and allulose. Four wild flavors, zero BS.

Quest’s newest drop brings the flavor of pizza into a high-protein, crunchy chip format. With 19g of protein per bag and available now at Walmart, this one’s a macro-friendly win for snackers.

Pepsi is officially entering the gut health game with the launch of Pepsi Prebiotic Cola, a low-calorie soda with 3g of prebiotic fiber, 5g of sugar, and no artificial sweeteners. Available in both classic cola and cherry vanilla, this drop follows Pepsi’s recent acquisition of Poppi and signals a big shift in the functional beverage space. Coming online this fall and hitting stores in 2026, it's clear that even the biggest names are starting to clean up their formulas—and we’re here for it.

Magic Spoon is bringing the heat this summer with two nostalgic, limited-time cereal drops: French Toast and Peaches & Cream. Each bowl packs 12–13g of protein with just 150 calories, no sugar, and that signature crunchy texture fans love. Whether you’re team cozy breakfast vibes or fruity summer sweetness, these flavors deliver serious childhood throwback energy—without the crash.

Prime Bites is back with a brand new protein brownie flavor: S’mores. This one’s coming in at 240 calories, 19 grams of protein, and packed with that soft, marshmallow-chocolate-graham texture combo. Functional food that actually feels like dessert!

Legendary Foods just dropped a new and improved Milk Chocolate Protein Sweet Roll with added chocolate chips for maximum flavor. At 210 calories with 20g of protein, less than 1g of sugar, and 8g of fiber, this “refreshed” treat keeps the sweet tooth satisfied without destroying your macros.

Raw Nutrition just delivered one of the boldest flavor pairings of the summer—Fudge Brownie and Key Lime Pie—into their 100% Whey Protein Isolate lineup. Whether you're a dessert purist or a citrus-lover, these two new flavors serve up 25g of high-quality protein, no lactose, and zero BS. It’s clean, sweet, and unexpected... in the best way.

Legion just dropped a bold new flavor in their 100% Grass-Fed Whey+ lineup: Red Velvet Cake. With 21g of clean protein, no artificial sweeteners, and dessert-level flavor, this launch proves you don’t need fillers to enjoy your post-workout shake. It’s pure, tested, and actually tastes good.

Not all “high protein” snacks live up to the hype. Jams may only pack 10g of protein (compared to 6g in an original Uncrustable), but where it shines is in the clean ingredients, functional fuel, and nostalgic twist. With no seed oils, real fruit, and athlete backing, Jams is less about reinventing the macro wheel and more about meeting people where they are with better choices. It’s a solid step in the right direction — and we’re watching what comes next.

Transparent Labs takes a nostalgic turn with its new Neapolitan flavor—delivering a dessert-inspired protein without any artificial ingredients, hormones, or filler.

1st Phorm just dropped a Cookies & Cream Level-1 Bar that insiders say tastes exactly like an Oreo. With 21g of protein and that classic cookie-cream combo, it’s a low-sugar sleeper hit that just might be the best-tasting protein bar of the year. Don’t expect these to stay in stock long.

Celsius just dropped Pink Lemonade and Dragon Fruit Lime as new additions to its fizz-free line — perfect for those wanting clean energy without carbonation. Same 200mg caffeine, zero sugar, and vitamin-loaded formula, now with fresh summer flavor.

David Protein just added frozen cod filets to their lineup—and no, it’s not a joke. At $55 for 4 wild-caught, high-protein filets, it’s the weirdest clean protein pivot of the year.

V8 enters the energy game with new clean-label powder drink mixes featuring green and black tea caffeine, vitamins, and antioxidants. With 80mg of natural caffeine and just 1g sugar per serving, these mixes offer a health-conscious boost in three refreshing flavors — at just $5.99 a box.

Axe & Sledge is back with another heavy-hitting dessert drop — Banana Split Sundae Whey More. Packed with 24g of protein, gut-friendly enzymes, MCTs, and prebiotic fiber, this new flavor goes way beyond sweet nostalgia. It’s crafted for lifters who want legit recovery and crave-worthy taste without compromise. Launching July 14 at 4PM EST, this one's a must for any banana split lover chasing serious performance.

Oikos just entered the high-protein shake game with a shelf-stable 30g option that skips artificial sweeteners, adds gut-friendly fiber, and keeps the macros tight. With 1g of sugar, 5g of prebiotic fiber, and slow-digesting micellar casein, this might be one of the cleanest protein RTDs on the market — if the flavor holds up.

Ghost is bringing back a fan favorite — but this time in a compact powerhouse format. The iconic Welches Grape Ghost Energy is dropping in sleek 8.4oz cans, sold in 4-packs starting July 16th at 12PM CST on the Ghost App and site. Same flavor punch, now in a more portable hit of performance. Look for it in Walmart and HEB by late August.

Bones Coffee just dropped a new flavor—and it’s straight-up comfort in a cup. Churro blends warm cinnamon, golden-fried sweetness, and a touch of vanilla into a brew that tastes like a cinnamon sugar donut shop in your mug. No gimmicks. Just legit flavor, real Arabica beans, and the kind of caffeine fix that fuels performance and pleasure. Whether you’re grinding through early mornings or winding down post-workout, this one’s a no-BS treat for coffee lovers who take their rituals seriously.

Two rumored Ghost Energy flavors are making waves before they even drop — Raspberry Cream (expected August) and Blueberry Cream (expected December). If confirmed, these could be the next bold additions to Ghost’s dessert-inspired energy lineup. Think nostalgic fruit cream pops meets performance-ready formulas: 200mg caffeine, zero sugar, and full transparency. We'll keep watching for an official release—because these might be Ghost's creamiest collabs yet.

Fit Crunch just dropped three new flavors of their soft-baked Delights Bars — Oatmeal Chocolate Chip, Strawberry Muffin, and Cinnamon Roll. With 12g of protein, they’re gluten-free and macro-friendly, but don’t expect the same level of performance fuel as their OG bars. These are more like elevated snack bars than true protein bars. Biggest red flag? Soy protein is the first listed source. Still, if you want a sweet grab-and-go bite with more protein than your average granola bar, they’re worth a taste.