Monster Ultra Black is officially back—but only at Kroger. This cult-favorite black cherry flavor delivers crisp, tart refreshment with zero sugar, 10 calories, and up to 150mg of caffeine. Originally dropped in 2005 and last seen in 2021, it’s now making a limited-edition return. Don’t wait—grab it while you can or hit up energydrinkcity.com (use code kaitlynkennafitness for 10% off) to lock it in before it vanishes again.

Barebells just turned up the heat this summer with not one, but two standout flavor drops. Lemon Cheesecake is now available exclusively at GNC, offering a citrusy, dessert-like twist on their elite protein bar formula. Meanwhile, Raspberry Cream just launched as a Vitamin Shoppe exclusive—bringing that perfect balance of tart and creamy. Both bars deliver 20g of protein, no added sugar, and that signature Barebells texture that’s earned them the crown as one of the best-tasting protein bars on the market.

Quest is giving peanut butter & jelly a macro-friendly glow-up with its new Crispy Protein Bar flavor. Crunchy, gooey, and already hitting Walmart shelves.

Axe & Sledge is heating up this July with not one, not two, but three surprise drops in a single week. After launching Brown Sugar Cinnamon Toaster Pastry Farm Fed protein, they’re back at it again—this time with a classic Strawberry Milkshake flavor and a new 100-serving Creatine Monohydrate tub, both dropping July 4th. This brand continues to dominate the functional supplement space with bold flavor innovation and community-first hype.

Nobody does wild flavors like Musclesport — and just in time for the 4th of July, they’ve dropped a trio of bold, limited-edition Lean Whey Iso-Hydro proteins: Apple Pie à La Mode, Rainbow Sherbet, and Rocky Road. Beyond the flavors, this blend features 25g of whey isolate and hydrolysate per serving, plus added L-carnitine, MCTs, and CLA to support fat metabolism. If you’re bored of the same old vanilla and chocolate, this drop might be your next move.

GNC just dropped a massive deal on GHOST Energy drinks: 90 cents a can through July 7th. If you love real performance formulas, killer flavors, and zero sugar, this is the time to stock up.

The newest FitCrunch flavor just dropped — and it's giving straight-up fresh-baked cookie energy. Peanut Butter Cookie is the latest addition to Robert Irvine’s baked bar lineup, bringing together smooth peanut butter, a crispy bite, and that unmistakable nostalgic cookie flavor. With 16g of protein and only 3g of sugar, it’s a performance-friendly treat that doesn’t feel like a compromise. This one isn’t just a snack — it’s a throwback, a macro win, and a reminder that performance fueling doesn’t have to taste like chalk.

Starbucks has quietly launched a new protein-infused cold foam in select locations, and the fitness crowd is already buzzing. But despite its name, the ingredient list leaves more questions than answers. Is it whey? Collagen? Casein? So far, Starbucks hasn’t said. What we do know is that it blends seamlessly into cold brews and iced coffees, and it’s marketed as a higher-protein option for health-conscious customers. Is this a legit upgrade to your caffeine ritual—or just another wellness buzzword slapped on a frothy topping? We break it all down in this week’s Powerhouse Journal.

BPN is back with their biggest sale of the summer — and this time, they’re dropping a new Salted Caramel Whey Protein flavor just in time for peak training season. Built on their signature 88% whey / 12% casein blend, it’s thick, smooth, and designed for athletes who care about what they’re putting in their body. Whether you’re stocking up or finally giving BPN a shot, this is your chance to do it right — 20% off sitewide, plus bonuses for early orders.

A-Bomb Energy didn’t come here to blend in. With a stacked nootropic formula and retro punch-you-in-the-face visuals, this brand is quietly building serious momentum. Their mission? To deliver clean, functional energy without the crash—using cognitive enhancers like Alpha GPC, L-Theanine, and Tyrosine in doses that actually matter. We haven’t tried them yet, but we’ve got a full taste-and-performance review coming soon. Spoiler: this might be the smartest 150mg on the market.

If you told us Fruity Pebbles and Liquid Death would unite for the wildest sparkling water collab of the year—we wouldn’t have believed you. But here we are, sipping on a zero-calorie, zero-sugar can of pure childhood chaos. Dubbed “Cereal Criminal,” this drop hits the nostalgia nerve hard without tasting like a melted bowl of sugar. We broke down the flavor, ingredients, and how it stacks up against other off-the-wall launches. Spoiler: this one slaps. Hard.

Axe & Sledge is coming in hot with a nostalgic summer drop: the new Farm Fed 100% Whey Isolate in Brown Sugar Cinnamon Toaster Pastry. Packed with 25g of pure protein and Digeseb® enzymes for better digestion, this flavor takes your inner child straight to breakfast — without skipping the gains. Cold-processed, fast-digesting, and loaded with EAAs and BCAAs, Farm Fed continues to raise the bar on recovery-focused protein. Launching 6/27 at 4PM EST, this one’s not just hype — it’s functional flavor done right.

Phormula-1’s fan-favorite summer flavors are back—and they’re bringing serious post-workout nostalgia. Orange Dreamsicle, Root Beer Float, and Loop-D-Fruit aren’t new, but they’re limited edition re-releases that athletes and lifters have been begging to return. Built on 1st Phorm’s ultra-pure, fast-digesting whey isolate, Phormula-1 delivers rapid recovery with zero bloat, minimal sugar, and max flavor. If you’re serious about your protein game this summer, these are worth scooping up before they disappear again.

Slate’s Ultra Protein Milk Shake delivers a hard-hitting 42g of protein in a smooth, creamy, lactose-free can—with no junk, no bloating, and no excuses. Whether you’re on-the-go, post-workout, or just trying to hit your macros without choking down another chalky shake, this one actually delivers. Chocolate or Vanilla—both hit like dessert, but they’re all business. Not your average “healthy” chocolate milk—this one shows up with intent.

1st Phorm just dropped a brand-new Level-1 Bar flavor — and it’s everything you didn’t know you needed in a protein bar. The Apple Pie Level-1 Bar is a fresh, dessert-inspired addition to their lineup, blending warm apple filling and cinnamon with 20g of high-quality protein. It’s not a rehash of their old Apple Crisp flavor — this one hits different. With zero artificial flavors, a soft-baked texture, and a sweet white coating, it’s a game-changing snack for anyone looking to hit their protein goals without sacrificing taste.

RYSE is redefining what an energy drink can be. Launching in July 2025, their new 12oz cans combine clean caffeine, 8g of whey protein, and gut-supporting prebiotics—all without the sugar or chalky aftertaste. With nostalgic flavors like Kool-Aid Cherry Limeade and Orange Creamsicle, this drop isn’t just a new product… it’s a new category.

Legion’s new Peanut Butter Protein Cookie isn’t just another protein snack—it’s a soft-baked, all-natural cookie that delivers 16 grams of high-quality protein, 6 grams of prebiotic fiber, and zero artificial junk. With a real-cookie texture, naturally sweetened ingredients, and gut-friendly macros, this one checks all the boxes. It’s a guilt-free treat that actually supports your goals—whether you're post-lift, on the go, or just craving something that tastes like the real deal.

From clean energy to clinically dosed pre-workouts in a can, these aren’t your average gas station grabs. In 2025, performance energy drinks are all about functional fuel, and brands like Celsius, Alani Nu, C4, GHOST, and Reign are leading the charge at GNC and The Vitamin Shoppe. Whether you want fat-burning support, strength gains, or next-level focus, this list breaks down what makes each drink stand out—and who it’s built for. Consider this your go-to guide before your next energy aisle haul.

C4’s latest limited-edition drop—Classic Lemonade—isn’t just another flavor, it’s a seasonal flex on why this brand still leads the pack. With key ingredients like Carnosyn® Beta-Alanine for muscular endurance and BetaPower® Betaine Anhydrous for strength and hydration, this NSF Certified formula delivers real results. It tastes like summer but hits like a pre-workout. Just don’t expect dosing transparency—because the exact amounts of Beta-Alanine and Betaine remain a mystery. Still, if you train hard and crave something that performs and refreshes, this might be your summer go-to.

Gorilla Mind’s new Citrus Rain flavor isn’t just another energy drink — it’s a fully-loaded nootropic experience packed with cognitive enhancers like Alpha-GPC, NALT, Uridine, and Huperzine A. Dropping June 23rd, it delivers clean energy, sharp focus, and mood support in one refreshingly tart can. This isn’t your average boost — it’s high-performance fuel for your brain and body.