Liquid Death Joins the Energy Game—But Keeps It light at 100mg caffeine

Liquid Death just made its move into the energy drink space—and in true LD fashion, it’s far from ordinary. Introducing Liquid Death Sparkling Energy, a cleaner, more conscious energy drink line that flips the script on the overstim-heavy, sugar-laden formulas we’ve come to expect.

Let’s break it down:

The Formula
Each can packs 100mg of naturally-sourced caffeine from coffee beans—way less than most 200–300mg energy drinks on the market. According to Liquid Death, most energy drinks “go overboard,” and they’re here to prove you don’t need to fry your adrenals to feel the lift.

What’s Inside (and What’s Not)

• No sugar

• No sucralose, erythritol, or aspartame

• Sweetened with a blend of stevia and allulose

• Added B12 and Vitamin C for support

This formula is built for steady energy—not a crash-and-burn experience.

The Flavors
As expected, Liquid Death leans into its wild branding with four bold, fruity flavors:

• Tropical Terror

• Scary Strawberry

• Orange Horror

• Murder Mystery

We’re expecting unique flavor execution—think natural, refreshing, and more fruit-forward than the candy-like trend dominating shelves.

Why This Matters
Liquid Death is doubling down on disrupting beverage norms—this time in the ultra-competitive energy category. With their signature edge and cult following, this launch could be a wake-up call for cleaner energy drink innovation. And with the recent Poppi acquisition, Liquid Death clearly has plans to expand their health-conscious offerings without ditching their hardcore image.

No official launch date announced yet, but you can expect these to hit shelves and online soon. The wellness goths are going to EAT.