David Protein Just Dropped… Wild-Caught Cod? Yes, Really.

Written By Kaitlyn Kenna Smith

In what might be the weirdest product expansion of the year, David Protein—the company best known for its high-protein bars—is now selling... wild-caught Pacific cod filets.

No, this isn’t satire.

Listed on their official site, the product includes:

  • 4 frozen raw cod filets (6 oz. each)

  • 23g of protein per filet

  • 100 calories

  • 0g sugar

  • Simply labeled: Flavor: Cod

  • Priced at $55 for the box

They recommend boiling before eating, and yep — that’s the whole prep instruction. Zero seasoning, zero frills, just protein-packed fish from the bar brand that brought you brownie bites and cookie dough bars.

So… is this a troll drop? A limited promo? Or just a pivot into raw gains?

Unclear. But one thing’s certain: they’ve got everyone talking.

Powerhouse Take

We’re not knocking whole-food protein — but tossing frozen fish into your protein bar site with no explanation? That’s a bold move. Weird, clean, and unapologetically savage. We respect it.

Kaitlyn Kenna Smith
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