Fit Butters Teams with the Wisconsin Badgers for a Game-Day Treat

Written By Kaitlyn Kenna Smith

Fit Butters has officially tapped into college football fandom with a game day exclusive: the Classic Wisconsin Custard Cashew Butter, launching August 28 just in time for kickoff 2025. This new flavor is a collab with the University of Wisconsin Badgers, and it's their first officially licensed nut butter with the NCAA.

  • Iconic flavor collab: Inspired by the beloved frozen custard treats of Wisconsin, paired with the Badgers' branding for a hometown feel.

  • Protein-forward spread: Like all Fit Butters, this spread fuses cashew butter with whey or plant-based protein, healthy MCT-rich coconut oil, and brand-name mix-ins—all made in small batches.

  • Limited release: Launching right before football season, this is a must-get for Badger fans and flavor lovers alike.

Fit Butters continues to lean into bold, playful flavor collabs—think Fruity Pebbles or Brookie—but this one brings a local, fan-first twist that stands out. It’s not just nostalgia; it's performance-focused fuel with team spirit baked in.

Kaitlyn Kenna Smith
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