Built Bar just launched 3 limited-edition Puff flavors: Mocha Chunk, Lemon Meringue, and S’mores Chunk. With 17g of protein, low sugar, and under 160 calories, these bars are designed to crush cravings without crushing your goals. Available for a short time only.

Prime Bites has brought back its seasonal Glazed Pumpkin Spice Protein Brownie, delivering 19 grams of protein and 5 grams of collagen per bar with a fraction of the sugar of a traditional brownie. This limited-time fall release combines indulgent flavor with functional nutrition, making it a go-to option for athletes and pumpkin spice fans alike.

Fit Butters has announced a new NCAA partnership with the University of Wisconsin Badgers, debuting Classic Wisconsin Custard Cashew Butter on August 28. This limited-edition release blends the state’s frozen custard legacy with the brand’s high-protein cashew butter formula, marking Fit Butters’ first officially licensed college sports collaboration. Perfect timing for the start of the football season, this drop is positioned as both a fan-favorite novelty and a functional snack.

Raw Nutrition expands their CBUM Series with a new Mocha Latte flavor for their Itholate Protein + Caffeine. With smooth coffee and creamy chocolate notes, it’s a functional shake that tastes like a latte but fuels muscle recovery and focus—perfect for your morning routine with purpose.

Built just cranked up the flavor game with three all-new Sour Puff Bar options: Sweet Peach Punch, Blue Razz Blast, and Green Apple Crush. Each bar keeps the same protein-packed core while dialing up a tangy sour twist that feels more like candy than a protein snack. Perfect for anyone looking to satisfy a sweet tooth without derailing their macros.

Legion has launched its Hydration powder in two flavors: Fruit Punch and Lemon Lime. Each serving delivers a research-backed blend of electrolytes—575mg sodium, 575mg chloride, 115mg potassium, and 35mg magnesium—to boost hydration, endurance, and muscle recovery. With zero added sugar and natural sweetening from stevia, Legion aims to offer a clean, effective option for athletes looking to stay hydrated without unnecessary fillers.

Electrolytes just leveled up. LMNT has officially launched two new sparkling 12oz cans in Lemonade Salt and Black Cherry Salt, exclusively at Target. Each can packs 500mg sodium, 100mg potassium, and 30mg magnesium, making them the perfect balance of hydration and performance fuel. Whether you’re pushing through a tough training session or just need a crisp, refreshing boost, these sparkling cans deliver flavor and function in every sip.

1st Phorm just brought back their iconic fall lineup—Pumpkin Spice Latte Level-1 protein powder and Pumpkin Spice Crunch Bars. A perfect way to crush cravings without the sugar crash.

Genius Gourmet is shaking up protein routines with their Sparkling Clear Protein Drink—now available at Costco. This Blue Raspberry Lemonade flavor delivers a tangy, refreshing fizz with 30g of protein, less than 1g of carbs, zero sugar, and zero lactose. At just 130 calories, it’s a functional, fun alternative to sugary sodas or heavy shakes.

Gorilla Mind has officially revealed Lean Beef Patty’s latest collab flavor – Patty’s Iced Tea Lemonade – dropping August 20th. The flavor will be available in their flagship Gorilla Mode pre-workout, the stim-free Gorilla Mode Nitric, and Gorilla Mind Energy.

Axe & Sledge has revealed a seasonal Pumpkin Roll flavor for their Whey More protein powder, launching August 19th. The limited-edition release pairs the brand’s signature whey protein blend with the classic taste of pumpkin roll for a fall-inspired shake that won’t last long.

Quest has launched two seasonal pumpkin products — the returning Pumpkin Pie Quest Bar and brand-new Pumpkin Protein Muffins. The bars pack 21g protein, 12g fiber, and 180 calories, while the muffins offer 10g protein, 9g fiber, and 200 calories, available exclusively at Sam’s Club.

Pure Protein has dropped three new protein bar flavors — Fruity Pebbles, Cocoa Pebbles, and Zig Zag Cake (zebra cake inspired). Each bar delivers over 20 grams of protein in a sweet, snack-like package perfect for post-workout or on the go.

Legion is making gains even sweeter by expanding its popular creatine gummy lineup with a brand-new Pink Lemonadeflavor.

Ryse brings the fall vibes with a limited edition Caramel Apple Loaded Pre — officially releasing 8/13, but available now at GNC online. Each scoop delivers 4,500mg L-Citrulline for pumps, 3,500mg Beta-Alanine for endurance, 300mg total caffeine (fast + delayed release), focus from VitaCholine®, and a smooth caffeine curve with Theobromine + L-Theanine. Sweet caramel meets crisp apple in a flavor you won’t see year-round.

Cured Nutrition’s fan-favorite Serenity Gummies get a fruity upgrade with a new Raspberry flavor hitting August 11. Designed with microdose THC, adaptogens, and functional mushrooms, they’re made to reduce stress, support a balanced mood, and offer a clean replacement for alcohol.

Redcon1 is bringing serious nostalgia to the protein game with an authentic Hostess partnership. Before 2025 wraps, you’ll see Twinkies and Hostess CupCakes flavors hitting shelves in both MRE RTD and MRE Lite protein powder formats. Think rich, indulgent dessert flavors — now with your daily protein fix.

Premier Protein’s fan-favorite Pumpkin Spice RTD is back for a limited time this fall — 30g protein, low sugar, and all the cozy flavor you love.

AN Supps joins forces with Chiquita Banana for a fruity collab, launching Essential Grass-Fed Whey and Essential Pre in four tropical flavors — now hitting Walmart shelves.

Dropping 8/10, Fit Butters and Jet-Puffed have teamed up for the Jet-Puffed S’mores Peanut Butter — a creamy peanut butter loaded with marshmallow flavor, chocolate chips, and graham cracker crumbles. It’s campfire nostalgia meets high-quality nut butter.