Legion just dropped Strawberry Cheesecake Whey Isolate — 22g of grass-fed protein, 100 calories, and dessert-level flavor with no added sugar. Clean fuel meets creamy indulgence.

Ghost is going all out — literally — with their newest drop: Legend All Out in Strawbango. With 400mg of caffeine, full-dose pump and focus ingredients, and the summer-smooth flavor of strawberry mango, this pre is built to take your training sessions to the max. Launching 8/13 at 12PM CST.

Ghost is finally making the fan-favorite “Original” festival flavor permanent. Tastes like a crisp White Monster, and hits with that signature Ghost formula. It drops on the app + site 8/13 @ 12PM CST and hits retailers next month.

5-Hour Energy just launched Confetti Craze — their latest Extra Strength flavor that tastes like a birthday party in a bottle. Same powerful formula, now with a celebratory twist.

Alani Nu just gave their Witches Brew Energy Drink a new workout buddy: a caramel apple pre-workout to fuel your fall lifts with seasonal magic.

Premier Protein and Milk Bar just launched a limited edition dessert collab with three high-protein treats—including a blueberry pancake cookie you can get shipped nationwide. Every order comes with a free Premier Protein shake.

Bloom just dropped a fall flavor: Crisp Apple Sparkling Energy Drink with ACV, prebiotics, and 180mg caffeine. Wellness and energy meet fall vibes.

Ryse has announced a new athlete collab with @formerfatguyfitness, launching a Raspberry Tart protein flavor on August 6th. A unique, sweet-and-tangy twist on traditional protein shakes.

Like Air Puffcorn has partnered with Prime Bites for a limited edition Chocolate Glazed Doughnut flavor, combining airy puffcorn with indulgent dessert flavor. Available for a short time only.

Bones Coffee just brought back their fall lineup — and dropped two new flavors exclusively in their app ahead of tomorrow’s release. Sweet Tater Swirl, Frankenbones, Jacked O’ Lantern, and more return alongside newcomers Frosted Pumpkin Roll and Blackberry Cobbler. Full reviews coming soon. Use code kaitlynkennafitness to save 10%.

Transparent Labs just announced their first-ever grass-fed RTD protein shake, dropping August 5th in Vanilla, Salted Caramel, and Chocolate. With 30g of protein, 130 calories, natural sweeteners, and third-party testing, this is clean, convenient fuel made for high-performers. Full review coming soon.

Cookies & cream lovers, listen up — 1st Phorm just dropped a brand new flavor of their Phormula-1 whey isolate, and it might be their best dessert flavor yet. We’ve got a tub on the way and will be reviewing it in the next Powerhouse Journal feature — stay tuned.

Buffin Muffin just dropped a new flavor—and it might be their creamiest yet. The Tres Leches protein muffin packs 34g of protein into 382 calories, with a taste that channels the classic Latin dessert. Here's what you need to know.

Alani Nu’s new Pumpkin Cream energy drink has been spotted ahead of release! Known for seasonal standouts like Witch’s Brew, this cozy fall drop is set to hit shelves soon. Full scoop inside.

GHOST’s latest leak? A Strawberry Watermelon 8.4oz can is coming soon—no official release date yet, but singles and 4-packs will be available. Shoutout to @hvvy_httr for catching the drop

Alani Nu’s limited-edition Witch’s Brew Energy is back for Fall 2025. The caramel apple flavor returns with a spooky new look and the same 200mg caffeine, zero sugar formula fans love. Catch it while you can.

Fall 2025 is bringing the flavor — minus the sugar. Brands like A&W, Mountain Dew, and 7UP are reviving nostalgic favorites with bold new zero sugar twists that fit high-performance lifestyles.

Bum Energy just revealed a new Iced Tea Lemonade flavor, expected to hit shelves at Vitamin Shoppe by the end of summer. A fresh, functional take on a summer classic—this one could be a game-changer.

Gatorade just launched a stress-support hydration powder—yes, seriously.
Gatorade Relax blends magnesium and L-theanine to support calm recovery, signaling a bold step into the functional wellness space. 4 new flavors are live on Amazon.

Legion just added a cookie-inspired twist to its clean-label protein lineup. The new Cookie Butter Whey+ Isolate packs 22g of grass-fed protein with no added sugar or artificial sweeteners — proving that dessert flavors and disciplined nutrition can co-exist.