Oikos just entered the high-protein shake game with a shelf-stable 30g option that skips artificial sweeteners, adds gut-friendly fiber, and keeps the macros tight. With 1g of sugar, 5g of prebiotic fiber, and slow-digesting micellar casein, this might be one of the cleanest protein RTDs on the market — if the flavor holds up.

Ghost is bringing back a fan favorite — but this time in a compact powerhouse format. The iconic Welches Grape Ghost Energy is dropping in sleek 8.4oz cans, sold in 4-packs starting July 16th at 12PM CST on the Ghost App and site. Same flavor punch, now in a more portable hit of performance. Look for it in Walmart and HEB by late August.

Bones Coffee just dropped a new flavor—and it’s straight-up comfort in a cup. Churro blends warm cinnamon, golden-fried sweetness, and a touch of vanilla into a brew that tastes like a cinnamon sugar donut shop in your mug. No gimmicks. Just legit flavor, real Arabica beans, and the kind of caffeine fix that fuels performance and pleasure. Whether you’re grinding through early mornings or winding down post-workout, this one’s a no-BS treat for coffee lovers who take their rituals seriously.

Two rumored Ghost Energy flavors are making waves before they even drop — Raspberry Cream (expected August) and Blueberry Cream (expected December). If confirmed, these could be the next bold additions to Ghost’s dessert-inspired energy lineup. Think nostalgic fruit cream pops meets performance-ready formulas: 200mg caffeine, zero sugar, and full transparency. We'll keep watching for an official release—because these might be Ghost's creamiest collabs yet.

Fit Crunch just dropped three new flavors of their soft-baked Delights Bars — Oatmeal Chocolate Chip, Strawberry Muffin, and Cinnamon Roll. With 12g of protein, they’re gluten-free and macro-friendly, but don’t expect the same level of performance fuel as their OG bars. These are more like elevated snack bars than true protein bars. Biggest red flag? Soy protein is the first listed source. Still, if you want a sweet grab-and-go bite with more protein than your average granola bar, they’re worth a taste.

Monster Ultra Black is officially back—but only at Kroger. This cult-favorite black cherry flavor delivers crisp, tart refreshment with zero sugar, 10 calories, and up to 150mg of caffeine. Originally dropped in 2005 and last seen in 2021, it’s now making a limited-edition return. Don’t wait—grab it while you can or hit up energydrinkcity.com (use code kaitlynkennafitness for 10% off) to lock it in before it vanishes again.

Barebells just turned up the heat this summer with not one, but two standout flavor drops. Lemon Cheesecake is now available exclusively at GNC, offering a citrusy, dessert-like twist on their elite protein bar formula. Meanwhile, Raspberry Cream just launched as a Vitamin Shoppe exclusive—bringing that perfect balance of tart and creamy. Both bars deliver 20g of protein, no added sugar, and that signature Barebells texture that’s earned them the crown as one of the best-tasting protein bars on the market.

Quest is giving peanut butter & jelly a macro-friendly glow-up with its new Crispy Protein Bar flavor. Crunchy, gooey, and already hitting Walmart shelves.

Axe & Sledge is heating up this July with not one, not two, but three surprise drops in a single week. After launching Brown Sugar Cinnamon Toaster Pastry Farm Fed protein, they’re back at it again—this time with a classic Strawberry Milkshake flavor and a new 100-serving Creatine Monohydrate tub, both dropping July 4th. This brand continues to dominate the functional supplement space with bold flavor innovation and community-first hype.

Nobody does wild flavors like Musclesport — and just in time for the 4th of July, they’ve dropped a trio of bold, limited-edition Lean Whey Iso-Hydro proteins: Apple Pie à La Mode, Rainbow Sherbet, and Rocky Road. Beyond the flavors, this blend features 25g of whey isolate and hydrolysate per serving, plus added L-carnitine, MCTs, and CLA to support fat metabolism. If you’re bored of the same old vanilla and chocolate, this drop might be your next move.

GNC just dropped a massive deal on GHOST Energy drinks: 90 cents a can through July 7th. If you love real performance formulas, killer flavors, and zero sugar, this is the time to stock up.

The newest FitCrunch flavor just dropped — and it's giving straight-up fresh-baked cookie energy. Peanut Butter Cookie is the latest addition to Robert Irvine’s baked bar lineup, bringing together smooth peanut butter, a crispy bite, and that unmistakable nostalgic cookie flavor. With 16g of protein and only 3g of sugar, it’s a performance-friendly treat that doesn’t feel like a compromise. This one isn’t just a snack — it’s a throwback, a macro win, and a reminder that performance fueling doesn’t have to taste like chalk.

Starbucks has quietly launched a new protein-infused cold foam in select locations, and the fitness crowd is already buzzing. But despite its name, the ingredient list leaves more questions than answers. Is it whey? Collagen? Casein? So far, Starbucks hasn’t said. What we do know is that it blends seamlessly into cold brews and iced coffees, and it’s marketed as a higher-protein option for health-conscious customers. Is this a legit upgrade to your caffeine ritual—or just another wellness buzzword slapped on a frothy topping? We break it all down in this week’s Powerhouse Journal.

BPN is back with their biggest sale of the summer — and this time, they’re dropping a new Salted Caramel Whey Protein flavor just in time for peak training season. Built on their signature 88% whey / 12% casein blend, it’s thick, smooth, and designed for athletes who care about what they’re putting in their body. Whether you’re stocking up or finally giving BPN a shot, this is your chance to do it right — 20% off sitewide, plus bonuses for early orders.

A-Bomb Energy didn’t come here to blend in. With a stacked nootropic formula and retro punch-you-in-the-face visuals, this brand is quietly building serious momentum. Their mission? To deliver clean, functional energy without the crash—using cognitive enhancers like Alpha GPC, L-Theanine, and Tyrosine in doses that actually matter. We haven’t tried them yet, but we’ve got a full taste-and-performance review coming soon. Spoiler: this might be the smartest 150mg on the market.

If you told us Fruity Pebbles and Liquid Death would unite for the wildest sparkling water collab of the year—we wouldn’t have believed you. But here we are, sipping on a zero-calorie, zero-sugar can of pure childhood chaos. Dubbed “Cereal Criminal,” this drop hits the nostalgia nerve hard without tasting like a melted bowl of sugar. We broke down the flavor, ingredients, and how it stacks up against other off-the-wall launches. Spoiler: this one slaps. Hard.

Axe & Sledge is coming in hot with a nostalgic summer drop: the new Farm Fed 100% Whey Isolate in Brown Sugar Cinnamon Toaster Pastry. Packed with 25g of pure protein and Digeseb® enzymes for better digestion, this flavor takes your inner child straight to breakfast — without skipping the gains. Cold-processed, fast-digesting, and loaded with EAAs and BCAAs, Farm Fed continues to raise the bar on recovery-focused protein. Launching 6/27 at 4PM EST, this one’s not just hype — it’s functional flavor done right.

Phormula-1’s fan-favorite summer flavors are back—and they’re bringing serious post-workout nostalgia. Orange Dreamsicle, Root Beer Float, and Loop-D-Fruit aren’t new, but they’re limited edition re-releases that athletes and lifters have been begging to return. Built on 1st Phorm’s ultra-pure, fast-digesting whey isolate, Phormula-1 delivers rapid recovery with zero bloat, minimal sugar, and max flavor. If you’re serious about your protein game this summer, these are worth scooping up before they disappear again.

Slate’s Ultra Protein Milk Shake delivers a hard-hitting 42g of protein in a smooth, creamy, lactose-free can—with no junk, no bloating, and no excuses. Whether you’re on-the-go, post-workout, or just trying to hit your macros without choking down another chalky shake, this one actually delivers. Chocolate or Vanilla—both hit like dessert, but they’re all business. Not your average “healthy” chocolate milk—this one shows up with intent.

1st Phorm just dropped a brand-new Level-1 Bar flavor — and it’s everything you didn’t know you needed in a protein bar. The Apple Pie Level-1 Bar is a fresh, dessert-inspired addition to their lineup, blending warm apple filling and cinnamon with 20g of high-quality protein. It’s not a rehash of their old Apple Crisp flavor — this one hits different. With zero artificial flavors, a soft-baked texture, and a sweet white coating, it’s a game-changing snack for anyone looking to hit their protein goals without sacrificing taste.