C4 Ultimate Energy x Godzilla: The Monster-Sized Collab That Just Shook the Energy Drink World
C4 just dropped another beast of a collab — C4 Ultimate Energy x Godzilla: Sour Blue Razzilla. Fueled by 300mg of caffeine and the Tri-Stim combo of TeaCrine® and Dynamine™, this one’s built for endurance, focus, and flavor that hits like a blue raspberry shockwave. Zero sugar, no crash — just monster-level energy.
Bum Expands the Soda Series — Cream Soda Joins the Lineup
Bum has added Cream Soda to their fast-growing soda-series of energy drinks — a line that has already proven itself with Root Beer, Cola, and Dr. Bum. Unlike most brands chasing tropical candy and novelty trends, Bum continues to build around familiar, memory-driven flavors people instantly recognize. Launching another true-to-label soda profile isn’t a gamble — it’s a signal that the first three weren’t just hype, they stuck. Cream Soda is the next piece in what looks like a deliberate attempt to own the “real soda energy” category entirely.
Barebells Just Made the Next Big Move in Functional Drinks: Protein Soda
Barebells is taking the functional drink game to the next level with Protein Soda — a fizzy, zero-sugar drink packing 10g of protein and 200mg of caffeine in flavors like Wild Strawberry, Pineapple Sunrise, and Sweet Cherry. It’s not the endgame yet, but it’s a clear sign of where performance drinks are heading next.
The Powerhouse Bundle Just Dropped — Here's What’s Inside
The Powerhouse Bundle isn’t just a mix of energy drinks — it’s fuel for the mentally tough. Each can in this lineup was handpicked for a reason, tied to real moments of grind, growth, and grit. From summer sweat sessions to late-night strategy mode, these flavors powered different versions of me — and now, they’re here for you.