Barebells Just Made the Next Big Move in Functional Drinks: Protein Soda
Barebells just stepped into a whole new lane — and this one could signal where the entire functional beverage market is headed next.
Introducing Barebells Protein Soda — a sparkling, sugar-free drink packed with 10 grams of clear whey protein, 200 mg of caffeine, and the same flavor standards that made Barebells a household name in the protein bar world.
The Functional Drink Evolution
You could see this coming.
It started with clear whey protein — light, refreshing, and nothing like the thick, milky shakes of the past. Then came carbonation, giving protein drinks more of that soda feel.
Next, brands like RYSE Fuel pushed the boundaries with 8 grams of protein in an energy drink — proving that protein and caffeine could coexist.
Now Barebells is stepping in with a Protein Soda that levels up the game slightly:
10g of clear whey isolate protein
200mg caffeine
0g sugar
Light carbonation + real fruit flavor
Flavors launching first:
Wild Strawberry
Pineapple Sunrise
Sweet Cherry
We’re Moving in the Right Direction — But Not Quite There Yet
Let’s be real: 10 grams of protein is progress, but it’s not exactly a game-changer.
It’s better than nothing, sure — and it absolutely beats the typical zero-protein energy drink — but it’s still only about a third of what most people should aim for in a real recovery window.
Still, it shows where the market is going.
Consumers are demanding more from their drinks — not just caffeine, but function. Barebells is smart to capitalize on that shift, especially with a brand identity already built around taste and quality.
This product isn’t meant to replace your post-workout shake — it’s a functional lifestyle drink that fits between workouts, workdays, or long drives. Think of it as a bridge between energy and recovery, not the destination.
The Bigger Picture
What Barebells is doing here isn’t just a product launch — it’s a signal of what’s next.
We’ve gone from clear whey → to carbonation → to hybrids like RYSE → and now full-on protein sodas hitting shelves.
The line between energy, hydration, and recovery is disappearing.
And Barebells — known for making things taste way better than they should — might just be the first to make this trend actually stick.
The Powerhouse Take
Barebells Protein Soda looks like the next logical step in the evolution of functional drinks.
It’s not the final form — but it’s a strong move in the right direction.
If they’ve nailed the carbonation, sweetness, and flavor balance (and they usually do), this might be the gateway drink that gets the average consumer thinking more about protein in their daily habits — not just in the gym.
Final Thoughts
Barebells didn’t reinvent the wheel here — but they definitely gave it a fresh spin.
10 grams of protein and 200 mg of caffeine in a can that actually tastes good? That’s a win for accessibility and innovation.
We’re not at the finish line yet — but we’re getting closer to the perfect hybrid drink that fuels focus, recovery, and performance all in one.
