Cured Nutrition’s fan-favorite Serenity Gummies get a fruity upgrade with a new Raspberry flavor hitting August 11. Designed with microdose THC, adaptogens, and functional mushrooms, they’re made to reduce stress, support a balanced mood, and offer a clean replacement for alcohol.

Redcon1 is bringing serious nostalgia to the protein game with an authentic Hostess partnership. Before 2025 wraps, you’ll see Twinkies and Hostess CupCakes flavors hitting shelves in both MRE RTD and MRE Lite protein powder formats. Think rich, indulgent dessert flavors — now with your daily protein fix.

Premier Protein’s fan-favorite Pumpkin Spice RTD is back for a limited time this fall — 30g protein, low sugar, and all the cozy flavor you love.

AN Supps joins forces with Chiquita Banana for a fruity collab, launching Essential Grass-Fed Whey and Essential Pre in four tropical flavors — now hitting Walmart shelves.

Dropping 8/10, Fit Butters and Jet-Puffed have teamed up for the Jet-Puffed S’mores Peanut Butter — a creamy peanut butter loaded with marshmallow flavor, chocolate chips, and graham cracker crumbles. It’s campfire nostalgia meets high-quality nut butter.

Legion just dropped Strawberry Cheesecake Whey Isolate — 22g of grass-fed protein, 100 calories, and dessert-level flavor with no added sugar. Clean fuel meets creamy indulgence.

Ghost is going all out — literally — with their newest drop: Legend All Out in Strawbango. With 400mg of caffeine, full-dose pump and focus ingredients, and the summer-smooth flavor of strawberry mango, this pre is built to take your training sessions to the max. Launching 8/13 at 12PM CST.

Ghost is finally making the fan-favorite “Original” festival flavor permanent. Tastes like a crisp White Monster, and hits with that signature Ghost formula. It drops on the app + site 8/13 @ 12PM CST and hits retailers next month.

5-Hour Energy just launched Confetti Craze — their latest Extra Strength flavor that tastes like a birthday party in a bottle. Same powerful formula, now with a celebratory twist.

Alani Nu just gave their Witches Brew Energy Drink a new workout buddy: a caramel apple pre-workout to fuel your fall lifts with seasonal magic.

Premier Protein and Milk Bar just launched a limited edition dessert collab with three high-protein treats—including a blueberry pancake cookie you can get shipped nationwide. Every order comes with a free Premier Protein shake.

Bloom just dropped a fall flavor: Crisp Apple Sparkling Energy Drink with ACV, prebiotics, and 180mg caffeine. Wellness and energy meet fall vibes.

Ryse has announced a new athlete collab with @formerfatguyfitness, launching a Raspberry Tart protein flavor on August 6th. A unique, sweet-and-tangy twist on traditional protein shakes.

Like Air Puffcorn has partnered with Prime Bites for a limited edition Chocolate Glazed Doughnut flavor, combining airy puffcorn with indulgent dessert flavor. Available for a short time only.

Bones Coffee just brought back their fall lineup — and dropped two new flavors exclusively in their app ahead of tomorrow’s release. Sweet Tater Swirl, Frankenbones, Jacked O’ Lantern, and more return alongside newcomers Frosted Pumpkin Roll and Blackberry Cobbler. Full reviews coming soon. Use code kaitlynkennafitness to save 10%.

Transparent Labs just announced their first-ever grass-fed RTD protein shake, dropping August 5th in Vanilla, Salted Caramel, and Chocolate. With 30g of protein, 130 calories, natural sweeteners, and third-party testing, this is clean, convenient fuel made for high-performers. Full review coming soon.

Cookies & cream lovers, listen up — 1st Phorm just dropped a brand new flavor of their Phormula-1 whey isolate, and it might be their best dessert flavor yet. We’ve got a tub on the way and will be reviewing it in the next Powerhouse Journal feature — stay tuned.

Buffin Muffin just dropped a new flavor—and it might be their creamiest yet. The Tres Leches protein muffin packs 34g of protein into 382 calories, with a taste that channels the classic Latin dessert. Here's what you need to know.

Alani Nu’s new Pumpkin Cream energy drink has been spotted ahead of release! Known for seasonal standouts like Witch’s Brew, this cozy fall drop is set to hit shelves soon. Full scoop inside.

GHOST’s latest leak? A Strawberry Watermelon 8.4oz can is coming soon—no official release date yet, but singles and 4-packs will be available. Shoutout to @hvvy_httr for catching the drop