Legendary Foods just dropped a new and improved Milk Chocolate Protein Sweet Roll with added chocolate chips for maximum flavor. At 210 calories with 20g of protein, less than 1g of sugar, and 8g of fiber, this “refreshed” treat keeps the sweet tooth satisfied without destroying your macros.

Raw Nutrition just delivered one of the boldest flavor pairings of the summer—Fudge Brownie and Key Lime Pie—into their 100% Whey Protein Isolate lineup. Whether you're a dessert purist or a citrus-lover, these two new flavors serve up 25g of high-quality protein, no lactose, and zero BS. It’s clean, sweet, and unexpected... in the best way.

Legion just dropped a bold new flavor in their 100% Grass-Fed Whey+ lineup: Red Velvet Cake. With 21g of clean protein, no artificial sweeteners, and dessert-level flavor, this launch proves you don’t need fillers to enjoy your post-workout shake. It’s pure, tested, and actually tastes good.

Not all “high protein” snacks live up to the hype. Jams may only pack 10g of protein (compared to 6g in an original Uncrustable), but where it shines is in the clean ingredients, functional fuel, and nostalgic twist. With no seed oils, real fruit, and athlete backing, Jams is less about reinventing the macro wheel and more about meeting people where they are with better choices. It’s a solid step in the right direction — and we’re watching what comes next.

Transparent Labs takes a nostalgic turn with its new Neapolitan flavor—delivering a dessert-inspired protein without any artificial ingredients, hormones, or filler.

1st Phorm just dropped a Cookies & Cream Level-1 Bar that insiders say tastes exactly like an Oreo. With 21g of protein and that classic cookie-cream combo, it’s a low-sugar sleeper hit that just might be the best-tasting protein bar of the year. Don’t expect these to stay in stock long.

Celsius just dropped Pink Lemonade and Dragon Fruit Lime as new additions to its fizz-free line — perfect for those wanting clean energy without carbonation. Same 200mg caffeine, zero sugar, and vitamin-loaded formula, now with fresh summer flavor.

David Protein just added frozen cod filets to their lineup—and no, it’s not a joke. At $55 for 4 wild-caught, high-protein filets, it’s the weirdest clean protein pivot of the year.

V8 enters the energy game with new clean-label powder drink mixes featuring green and black tea caffeine, vitamins, and antioxidants. With 80mg of natural caffeine and just 1g sugar per serving, these mixes offer a health-conscious boost in three refreshing flavors — at just $5.99 a box.

Axe & Sledge is back with another heavy-hitting dessert drop — Banana Split Sundae Whey More. Packed with 24g of protein, gut-friendly enzymes, MCTs, and prebiotic fiber, this new flavor goes way beyond sweet nostalgia. It’s crafted for lifters who want legit recovery and crave-worthy taste without compromise. Launching July 14 at 4PM EST, this one's a must for any banana split lover chasing serious performance.

Oikos just entered the high-protein shake game with a shelf-stable 30g option that skips artificial sweeteners, adds gut-friendly fiber, and keeps the macros tight. With 1g of sugar, 5g of prebiotic fiber, and slow-digesting micellar casein, this might be one of the cleanest protein RTDs on the market — if the flavor holds up.

Ghost is bringing back a fan favorite — but this time in a compact powerhouse format. The iconic Welches Grape Ghost Energy is dropping in sleek 8.4oz cans, sold in 4-packs starting July 16th at 12PM CST on the Ghost App and site. Same flavor punch, now in a more portable hit of performance. Look for it in Walmart and HEB by late August.

Bones Coffee just dropped a new flavor—and it’s straight-up comfort in a cup. Churro blends warm cinnamon, golden-fried sweetness, and a touch of vanilla into a brew that tastes like a cinnamon sugar donut shop in your mug. No gimmicks. Just legit flavor, real Arabica beans, and the kind of caffeine fix that fuels performance and pleasure. Whether you’re grinding through early mornings or winding down post-workout, this one’s a no-BS treat for coffee lovers who take their rituals seriously.

Two rumored Ghost Energy flavors are making waves before they even drop — Raspberry Cream (expected August) and Blueberry Cream (expected December). If confirmed, these could be the next bold additions to Ghost’s dessert-inspired energy lineup. Think nostalgic fruit cream pops meets performance-ready formulas: 200mg caffeine, zero sugar, and full transparency. We'll keep watching for an official release—because these might be Ghost's creamiest collabs yet.

Fit Crunch just dropped three new flavors of their soft-baked Delights Bars — Oatmeal Chocolate Chip, Strawberry Muffin, and Cinnamon Roll. With 12g of protein, they’re gluten-free and macro-friendly, but don’t expect the same level of performance fuel as their OG bars. These are more like elevated snack bars than true protein bars. Biggest red flag? Soy protein is the first listed source. Still, if you want a sweet grab-and-go bite with more protein than your average granola bar, they’re worth a taste.

Monster Ultra Black is officially back—but only at Kroger. This cult-favorite black cherry flavor delivers crisp, tart refreshment with zero sugar, 10 calories, and up to 150mg of caffeine. Originally dropped in 2005 and last seen in 2021, it’s now making a limited-edition return. Don’t wait—grab it while you can or hit up energydrinkcity.com (use code kaitlynkennafitness for 10% off) to lock it in before it vanishes again.

Barebells just turned up the heat this summer with not one, but two standout flavor drops. Lemon Cheesecake is now available exclusively at GNC, offering a citrusy, dessert-like twist on their elite protein bar formula. Meanwhile, Raspberry Cream just launched as a Vitamin Shoppe exclusive—bringing that perfect balance of tart and creamy. Both bars deliver 20g of protein, no added sugar, and that signature Barebells texture that’s earned them the crown as one of the best-tasting protein bars on the market.

Quest is giving peanut butter & jelly a macro-friendly glow-up with its new Crispy Protein Bar flavor. Crunchy, gooey, and already hitting Walmart shelves.

Axe & Sledge is heating up this July with not one, not two, but three surprise drops in a single week. After launching Brown Sugar Cinnamon Toaster Pastry Farm Fed protein, they’re back at it again—this time with a classic Strawberry Milkshake flavor and a new 100-serving Creatine Monohydrate tub, both dropping July 4th. This brand continues to dominate the functional supplement space with bold flavor innovation and community-first hype.

Nobody does wild flavors like Musclesport — and just in time for the 4th of July, they’ve dropped a trio of bold, limited-edition Lean Whey Iso-Hydro proteins: Apple Pie à La Mode, Rainbow Sherbet, and Rocky Road. Beyond the flavors, this blend features 25g of whey isolate and hydrolysate per serving, plus added L-carnitine, MCTs, and CLA to support fat metabolism. If you’re bored of the same old vanilla and chocolate, this drop might be your next move.