RYSE Enters the Clear Protein Powder Era

RYSE has already played in the clear protein RTD space — but now they’re bringing it to powder, and honestly… this is a much bigger deal than it sounds.

Because the problem with protein shakes has never been protein.
It’s that most of them feel like drinking melted ice cream after training.

Clear protein flips that entire experience.

Instead of a heavy milkshake texture, you get a juice-like drink built on 100% ultra-filtered whey isolate, meaning fast digestion, no stomach brick, and something you actually want after a hard session — especially when you’re hot, nauseous, or just sick of creamy flavors.

What’s Actually Inside

• 22g whey isolate protein

• 100 calories

• 0g sugar

• Light, refreshing consistency (not milky)

• Powder version of their previous RTD concept

This isn’t a “hydration drink pretending to be protein.”
It’s still a full protein serving — just in a format your stomach tolerates better post-training.

The Flavors (and Why They Matter)

RYSE didn’t go generic fruit punch.

They went full nostalgia collab:

• Kool-Aid™ Tropical Punch

• Country Time™ Lemonade

And that matters because clear proteins live or die on flavor accuracy.
If it tastes like diluted whey… it fails.
If it tastes like actual juice… it replaces your post-workout drink entirely.

Why This Category Is Growing Fast

Athletes are realizing something simple:

After hard training, you don’t crave dairy —
you crave something cold and refreshing.

Clear protein solves the compliance problem.

More compliance = more consistent protein intake = more results.

The Real Takeaway

RYSE didn’t just release another whey flavor.

They turned protein from a dessert replacement into a beverage replacement.

And for people who train hard, especially in heat or high output sessions —
that changes how often you’ll actually hit your protein target.

Drops the week of 2.23