Reign Drops Sour Watermelon Gummy — The Candy Energy Era Continues

Reign has officially added Sour Watermelon Gummy to its lineup, continuing a trend that has quietly taken over the performance energy category — candy flavor replication over traditional fruit profiles.

This isn’t just another watermelon drink.

It’s specifically modeled after sour gummy candy, which matters because modern energy drinks are no longer competing with soda — they’re competing with snacks.

Reign’s formula remains unchanged:
300mg caffeine
BCAAs
Electrolytes
Zero sugar

So the release isn’t about performance changes — it’s about drinkability.

The energy drink category has shifted from “functional beverage” to “functional treat.” Flavor adherence is now a primary selling point, not just a bonus. Consumers don’t want something that tastes clean — they want something that tastes accurate.

Sour profiles are especially popular because high caffeine drinks benefit from acidity to mask bitterness. The sour element isn’t just for novelty — it improves palatability at higher stimulant doses.

This release continues Reign’s positioning between performance and candy beverage — a lane many brands are now moving toward as the line between supplement and snack keeps shrinking.

As a Sour Watermelon lover, this has the potential to be a top Powerhouse Pick. Review coming as soon as we get our hands on it.