Sour Strips Just Dropped Two New Flavors — And Things Are About to Explode

Sour Strips might not be a supplement or energy drink, but it’s carved out a permanent place in the fitness world — and for good reason.

Created by one of the OG fitness influencers, Maxx Chewning, Sour Strips quickly earned its reputation as the go-to sour candy for lifters, athletes, and gym rats. With simple carbs, bold flavor, and no nonsense — it’s become a pre and intra workout staple across the country.

Now, the brand is leveling up again with the launch of two new flavors:
Watermelon Bites and Melonade (Watermelon Lemonade) Sour Strips — both dropping tomorrow.

The New Flavors: What’s Dropping

1. Watermelon Bites

• Bite-sized chewy watermelon candy

• First time the brand’s dropping a bite format

• Perfect gym bag grab for fast-digesting carbs

2. Melonade Sour Strips

• A sour twist on watermelon lemonade

• Bright, tangy, and bold — exactly what Sour Strips is known for

• Built for summer sessions and mid-workout cravings

Why This Drop Matters

1. Hershey Just Acquired the Brand

That’s right — Sour Strips is now backed by Hershey, giving it massive scale, exposure, and momentum. This isn’t a niche brand anymore. It’s going mainstream, and fast.

2. It’s More Than Candy

Sour Strips is functional fuel:

• Fast carbs = fast energy

• No fat, no fiber = clean intra-workout option

• No prep, no mess = practical for athletes on the move

Whether you’re lifting heavy or hitting a metcon, these flavors hit harder than your average fruit snack — and they actually serve a purpose in your training.

Bottom Line

This is more than a flavor drop — it’s the next move in a brand that’s taken over the fitness space one sour bag at a time. Watermelon Bites and Melonade bring new energy to an already elite lineup, and with Hershey in the picture, don’t be surprised if Sour Strips takes over the shelves — and your gym — in a big way.

Official launch date: June 20th @ 12PM EST