Pure Protein Adds Peanut Butter S’mores to the AmMAZE Bar Lineup
Pure Protein is expanding its AmMAZE premium protein bar lineup with a new flavor that combines two classic comfort foods: Peanut Butter S’mores.
And on paper, this one actually checks a lot of the boxes people want from a protein bar.
The new Peanut Butter S’mores AmMAZE bar delivers:
220 calories
20 grams of protein
8 grams of fat
20 grams of carbs
6 grams of fiber
2 grams of sugar
0 grams added sugar
It’s positioned as a balanced, snack-style protein bar rather than a super lean bodybuilding bar, which is likely why the calories sit slightly higher than the typical 180–200 calorie range.
What’s Inside the Bar
The protein blend uses a mix of:
Calcium caseinate
Partially hydrolyzed whey protein isolate
Partially hydrolyzed milk protein isolate
Hydrolyzed collagen
This type of blend is fairly common in texture-focused protein bars, because it helps create that softer, layered consistency that mimics an actual snack bar instead of a dense protein brick.
For structure and sweetness, the formula includes:
Chicory root fiber
Polydextrose
Maltitol
Erythritol
Stevia and sucralose
There are 10 grams of sugar alcohols, which is something some people tolerate well and others don’t, but it’s also a major reason the bar can keep sugar at just 2 grams.
Flavor Concept: Peanut Butter Meets Campfire Dessert
The flavor profile is exactly what you’d expect:
Roasted peanut butter
Chocolate
Marshmallow
Graham cracker
Essentially a peanut butter twist on the classic s’mores combination.
That combination is popular in the protein space because it delivers multiple textures and flavor layers instead of a one-note chocolate bar.
Where It Fits in the Protein Bar Market
At 220 calories and 20 grams of protein, the Peanut Butter S’mores AmMAZE bar sits right in the middle of the category.
Not ultra lean.
Not a high-calorie meal bar.
Just a balanced protein snack.
The Big Picture
Protein bars continue evolving toward “snack first, protein second” experiences, and flavor combinations like Peanut Butter S’mores show exactly where the category is heading.
Consumers don’t just want macros anymore.
They want something that actually tastes like a dessert they’d choose to eat, with protein added in.
And that’s exactly the lane this bar is trying to fill.
