Panda Supplements Adds Strawberry Ice Cream Crumble Flavor to Fuel Protein
Panda Supplements is expanding its growing Fuel Protein lineup with a flavor that leans hard into the “protein as a food experience” direction the category keeps moving toward — Strawberry Ice Cream Crumble.
And this isn’t just another strawberry milkshake flavor with a pink label. The brand is going all-in on texture, adding real shortcake crumbs and freeze-dried strawberries inside the powder itself. The goal here is obvious: make a shake feel closer to an actual dessert rather than flavored liquid.
But Panda isn’t marketing this as a novelty protein. They’re positioning it as a premium multi-phase formula — meaning digestion speed, absorption, and recovery support are part of the design.
The Protein Blend
Fuel uses a layered protein approach instead of relying on a single source:
Whey Protein Isolate (fast digesting, lean protein backbone)
Whey Concentrate (adds taste and creaminess)
Casein Protein (slow release)
Grass-Fed Hydrolyzed Collagen
The idea behind multi-phase proteins is simple — provide amino acids immediately after ingestion and continue releasing them over time. Whether you believe that dramatically changes muscle protein synthesis timing or not, it does improve satiety and makes shakes function more like a meal replacement than just a post-workout drink.
Collagen inclusion will always be debated in sports nutrition, since it’s not a complete muscle-building protein, but brands often use it for texture, joint-support positioning, and mixability rather than anabolic value.
The Added Support Ingredients
Panda stacked the non-protein side of the formula more heavily than most flavored whey products:
250 mg Prohydrolase® digestive enzymes
25 Billion CFU probiotics blend
25 mg AstraGin®
25 mg Senactiv®
5 mg black pepper extract
This combination is clearly built around digestion and nutrient uptake. Enzymes and probiotics help tolerance, AstraGin is commonly used for absorption support, and Senactiv is typically marketed around recovery and cellular energy.
Most proteins stop at enzymes — Panda is pushing into “functional protein” territory.
What This Product Is Really Competing With
The category is shifting.
Protein powders used to compete on macros alone. Now they compete on experience. Texture inclusions, cereal pieces, cookie chunks, candy collaborations — the goal is adherence. If a shake feels like dessert, people actually drink it consistently.
Strawberry Ice Cream Crumble fits that trend perfectly. It’s less about being the leanest possible protein and more about being one you’ll look forward to using daily.
